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Businessworld

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August 8, 2016

The latest round of Narendra Modi government’s Cabinet expansion-cum-reshuffle threw up interesting details. While the exercise ensured elaborate efforts to zero in on right candidates, personal integrity and accessibility to the common people too played a major role in the latest round of reshuffle. As someone rightfully put it — it was an expansion which saw aam aadmi ministers taking charge of important portfolios. Of course electoral compulsions, regional balance, and caste dynamics were kept in mind, but whether it’s Manoj Sinha, or Santosh Gangwar, or Hansraj Ahir or Arjun Ram Meghwal (the ministers that BW Businessworld’s Suman K. Jha talks to, in the following pages) all are known for their aam aadmi credentials. Unlike some others, they don’t sit in their ivory towers, but spend most of their time amidst the common people. While some of them like Sinha and Ahir have already proved their mettle, the PM would also like the Cabinet reshuffle to positively impact the coming elections.

ALL THE PM’s MEN: The newly sworn in ministers with the PM and President at Rashtrapati Bhawan

One should bear in mind that I am the Telecom Minister; Not A Minister for BSNL or MTNL

“BETTER TIES WITH INDUSTRY WILL ENSURE GOOD SERVICES”

In the Railways, Manoj Sinha is known as a “doer”. Now, as the new minister of state (independent charge) for communications, Sinha hopes to usher in better services for consumers, even as he expects the industry to invest more in the sector. Excerpts from an interview:

Q: Resolving the call drop problem is going to be your top priority, right? So will we see an improvement in 4-5 months?

A: I have not said so. The day I took charge of the ministry, journalists asked me this question. I conceded that call drop is a problem before us. I said that in the days to come, probably in the next 4-5 months, there’ll be a qualitative improvement in this regard. This is TRAI’s mandate. As the communications minister, I understand that it’s my responsibility that the people get good services as consumers. Along with TRAI, we would definitely take measures in this regard.

Q: By September end, we will have the biggest telecom spectrum auction ever. The total reserve price for spectrum will be around Rs 5.66 lakh crore. Is it a challenge or an opportunity?

FLERE HISTORIER FRA Businessworld

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THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

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FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

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Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

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IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

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THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

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HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

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"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

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THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

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CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

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India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

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