Entertainment
ADWEEK
Randy Freer
How Hulu’s New Ceo Is Capitalizing On The Handmaid’s Tale’s Momentum During His First Newfronts This Week.
2 min |
April 30, 2018
ADWEEK
The Comeback Kids
Three Decades After The Original, Ralph Macchio And William Zabka Are Back Starring In Youtube Red’s New Series Cobra Kai, But This Is No Karate Kid Retread.
10 min |
April 30, 2018
ADWEEK
Can Watson Crack The Case?
WITH THE LAUNCH OF A NEW AD DIVISION, IBM PROMISES TO BRING NEXT-LEVEL AI TECHNOLOGY TO MARKETERS.
10+ min |
September 25, 2017
ADWEEK
Q&A Tess Holliday
THE MODEL AND ACTIVIST TELL US WHY BRANDS NEED TO BE MORE INCLUSIVE.
8 min |
September 25, 2017
ADWEEK
Whitney Robinson
THE NEWLY MINTED ELLE DECOR EIC BRINGS AN INSTAGRAM- TRAINED EYE TO A BELOVED FRANCHISE.
4 min |
September 25, 2017
ADWEEK
No Substitute For Experience
REFINERY29’S LIVE EVENT FRANCHISE 29ROOMS PUTS ATTENDEES AND BRANDS AT THE CENTER OF CREATIVE ENGAGEMENT.
3 min |
October 2, 2017
ADWEEK
The Cult Of Sarah
Why the inimitable Sarah Paulson is the future of TV.
10+ min |
October 2, 2017
ADWEEK
Bombay Sapphire
HOW A NEW YORK ADMAN AND A FRENCH EXECUTIVE MADE AN ENGLISHMAN’S GIN RECIPE INTO A LEGEND.
2 min |
October 2, 2017
ADWEEK
Paul Soter
He’s Not Just The Guy Who Says ‘Meow’ In Super Troopers—He’s A Brilliant Adman.
2 min |
April 9, 2018
ADWEEK
The World Is Its Office
London-Based The Social Element Has Been Geeking Out Online From The Get-Go.
1 min |
April 9, 2018
ADWEEK
Welcome to Crisis: Population You
It’s time for marketers to help ease consumer anxiety and act ‘as a comforting blanket instead of a flashing siren.’
4 min |
September 19, 2016
ADWEEK
Hail to the (Other) Chief
Abc’s new entertainment President Channing Dungey is making history, but she’s more concerned with turning around her network.
5 min |
September 19, 2016
ADWEEK
Doug Rozen
OMD’s digital head on fostering cooperation between media and creative agency partners.
2 min |
September 19, 2016
ADWEEK
Aya Cash
The you’re the worst star on seeking instagram validation and fulfilling her teenage writing dreams.
3 min |
September 19, 2016
ADWEEK
Sterling K. Brown
The people V. O.J. Simpson’s breakout star on his first Emmy nomination and why he has a bone to pick with snapchat
3 min |
September 12, 2016
ADWEEK
Stephen Colvin
The new head of Bloomberg live wants to take his marquee events global.
3 min |
April 3, 2017
ADWEEK
All Things Considered
Theskimm wants to boost awareness around big political issues—but that doesn’t mean it’s taking sides.
4 min |
February 27, 2017
ADWEEK
Reality Check
HOW BRANDS LIKE PATRÓN AND MTV ARE USING AR TO DRIVE ENGAGEMENT—AND MEASURING THE RESULTS.
4 min |
October 16, 2017
ADWEEK
Anna Wintour
When reading about Anna Wintour, one inevitably comes across phrases like “fashion icon” and “legendary editor.” While both are unequivocally true, to celebrate Wintour solely for her role as media’s most famous tastemaker is to sell short her many other accomplishments. The longtime Vogue editor in chief and Condé Nast artistic director has an influence over a global industry that most CEOs could only dream of, a talent for raising awareness (and funds) that’s valued by everyone from museum curators to presidential candidates, and a knack for fostering talent that has launched the careers of power players in the magazine business and beyond.
9 min |
October 16, 2017
ADWEEK
Whole Foods' Will Chau Has Had A Scrappy Path
The path of Whole Foods Market’s global director of creative and branding has been a scrappy one.
3 min |
March 4, 2019
adweek
matt mcgorry
the how to get away with murder star on how cosmo helped him become a social media activist.
3 min |
october 10, 2016
adweek
kristina jenkins
after a year on the job, zambezi’s strategy chief is overhauling old brands—and ideas.
3 min |
october 10, 2016
ADWEEK
Kicking Off The Ratings Game
The NFL is suiting up for a season that’s become more fragmented than ever.
3 min |
August 21, 2017
adweek
michele promaulayko
cosmo’s new editor isn’t just leading an iconic brand—she’s doing it on camera.
3 min |
january 16, 2017
adweek
five ways for brands to ignite star power
as the definition of celebrity changes, brands must go beyond chasing the latest shiny object and pretty face.
3 min |
october 10, 2016
adweek
more than a jerk
to promote organ donation, the martin agency creates a memorable, awful character.
4 min |
january 16, 2017
ADWEEK
Smoke Signals
Marketers test different approaches as mainstream brands size up cannabis potential.
8 min |
October 1, 2018
ADWEEK
Will TGIF Still Resonate?
One of TV's most successful brands returns but will it still resonate?
3 min |
October 1, 2018
ADWEEK
The Push, Pull and Pricing Of Go-To-Market Investments
For finding new consumers and giving your brand acompetitive advantage.
4 min |
October 8, 2018
ADWEEK
Mobile Banking Is Catching On
As digital payments grow globally, U.S. companies arequickly adapting to the new world order.
3 min |