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Organisations Hesitant To Use Artificial Intelligence
PCQuest
|May 2017
Pegasystems global consumer study shows hesitancy to use AI technology even though most unwittingly are already using it.
The study revealed consumers are confused about what artificial intelligence (AI) really does, resulting in misplaced fears that inhibit them from embracing AI-based technology. However, these fears are often eased once they gain first hand AI experience – which ironically many enjoy today without even realizing it.
In a survey of 6,000 customers in six countries, consumers appear hesitant to fully embrace AI devices and services. Only one in three (36 percent) are comfortable with businesses using AI to engage with them – even if this typically results in a better customer experience. Almost three quarters (72 percent) express some sort of fear about AI, with one quarter (24 percent) of respondents even worried about robots taking over the world.
Surprise … you may already be using AI!
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