“Optimizing The Datacenter Is Going To Be The Key Trend”

Sanjay Motwani, Regional Director - APAC at Raritan explains the evolution of datacenters and talks about the trends in datacenter future with PC Quest.

- Anushruti Singh

How does Raritan see the PDU Vs KVM Market? 

Raritan has been in the data center space for more than 30 years now. We started in the KVM space, but the KVM market has seen a slow decline over the years due to increased virtualization and introduction of plate chassis and plate servers. Besides that, some of the KVM functionalities were being incorporated directly into the servers by the vendors. These factors played a major role in Raritan’s shift to the intelligent PDU market.

When we migrated from the KVM to the PDU space, we kept several factors in mind such as the compute load and the power consumed by the IT infrastructure. When we introduced intelligent PDUs in the market, there was not much awareness about it. So, we started to educate the market about the need to have intelligent PDUs in the data center space and that is how it has grown substantially over the years. Today, PDUs contribute substantially to our global revenues, while revenues from the KVM space have gone down.

What are the Indian figures in PDU Vs KVM? 

If we talk about India, the ratio can be 60:40 for PDU and KVM respectively. This is because the adoption of technology in India is relatively slow—India is about four years behind the USA and Europe in terms of technology adoption. Australia is the only region in Asia Pacific, which is probably the closest to the US when it comes to technology adoption.

What is your GTM strategy post acquisition?