Mobile Commerce's Role in India's Digital Transformation

M-commerce is a boon for the startups as with low capital and in need of fast growth, mobile is the best platform for economical campaigns. Yet, m-commerce is not a foolproof plan as many startups have gone through that path and ended up naught.

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The 21st century is the time for digital commerce to flourish with ever transforming market and demands for a more seamless experience, companies are finding new innovative ways to sell their products. Digitalization has slowly replaced other means of communication, with the advent of Facebook and other social networking websites. You get to cover a large base in a lesser time. For startups and young companies having limited capital to spend on marketing, digital marketing is the only money saving method to get their message across large consumer base, in half the time. Unlike traditional media, with the right setup, it is easy to venture into digital. You can achieve a lot with nominal efforts here, which has levelled the un-even playing field between big and small companies i.e., there is no “big fish” there as companies of every size have a fair chance in minting gold.

In India, digital is going huge, due to the great rise in users. Since India is a 3rd world country, how is that possible? According to statistic, India maybe less on GDP but due to the influx of low priced Chinese smartphones, the mobile market has drawn to an open ground. Therefore, the rise of mobile users has been on a new high. Every house may not have a machine but every household has at least two smartphones on use. In fact, in surveys, a staggering 900 million users are online through mobile. So what do these 900 million users look for?

M-Commerce