How Mobile Communication Is Making Media More Republic

After its launch on 6th May 2017, it took just one week for Republic to emerge from a new kid on the block to a leader of the pack. Arnab Goswami, Founder & Editor-in-Chief of Republic TV, and his dedicated team not only launched the channel with aplomb but also made it the most watched news channel in India with 2.11 million impressions and 51.9% viewership in its very first week.

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“The biggest challenge in news media industry today is getting access to real-time news. And then trying to understand how viewers are responding to the news,” says Arnab. “To understand the sentiment of the viewer is very necessary. We need to have speed, accuracy. And while we are not swayed by how people thing or respond to an issue, it’s important to keep a pulse on how they’re thinking. I think that’s where Kaizala comes in and you get differentiator.”

What makes a news channel highly efficient is how well it can manage its resource through continuous tracking and coordination. “Every channel has resources across the country. But how do you map your resources? Which reporter goes to which city? Is he going from location A to location B in New Delhi or is there a broadcast van in Bengaluru that is moving towards Mysore. All of this needs to be tracked,” says Niranjan Narayanaswamy, Editor, Republic TV.

Decision support for operational planning