How Automation Drives the Fashion Industry

The fashion e-tailing market in India is expected to grab a whopping 35% of the spending in online transaction by 2020, surpassing the consumer electronics market.

- Atul Rai

Fashion e-commerce has, since long being the muse for technocrats across the globe. The fashion e-tailing market has been on a boom in India, especially since the past years, market with massive investments, mergers, acquisitions and consolidations happening in the circuit. In fact, as per the industry pundits, the fashion e-tailing market in India is expected to grab a whopping 35% of the spending in online transaction by 2020, surpassing the consumer electronics market.

When such a fertile market potential meets the current wave of entrepreneurial innovation spreading in the country, fire works are bound to happen. Hence, we have several players fiddling with machine intelligence to develop technology addressing the pain points suffered by the fashion ecommerce industry. Here’s discussing the innovation technology is bringing on-board, ready to revolutionize the face of fashion ecommerce.

Search goes visual – making pictures speak a thousand words!

Since long, users have been enduring the daunting task of having to describe the shirt or the dress they want in words. It is humanly impossible to describe the texture, fabric, patterns and length of the garment in words. Besides, the same comes with language barriers as well; with ecommerce industry looking to strengthen its roots in the tier II and III cities and towns and rural industry, the language barrier may amount to a bigger loss of opportunity.