"111 Days Dual Warranty Is Our USP"

In an exclusive interaction with PC Quest Pankaj Anand, CEO, Jivi Mobiles highlights the business plans and future launches for the Indian brand

- Anushruti Singh

You are now coming into smartphone space, what will be the product portfolio?

I am extremely happy to say that soon we are going to launch 4G smartphones. And it will be very different. Prices are not yet decided but our phones will be in between 3,000 - 7,000 range. What we are aiming is to give consumers a 4G Phone @ 3,000. As GST has come into play now there will be pan India soft launch to take the feedback of consumers first. It will help in analyzing the present status of smartphone market and in turn our big launches in future will be depend on the results which are already lined up.

Another thing, our USP will be the dual warranty. In this feature we will provide 111 days warranty period to our customers. If any problem occurs we will replace the handset free of cost if required or we will replace the screen if it is broken. These warranty will be active for 111 days from the date of purchasing along with the standard 1 year manufacturer warranty.

What will be the trends you are keeping in mind for the launch of smartphones?