We Intend To Launch Premium, Slim Metal Body Smartphones

Akshay Dhoot, Head of Technology, at the videocon Group, elaborates on the Videocon strategy for India market in an interview with Voice&Data.

- Sanjeeb Kumar Sahoo

Voice&Data: Please elaborate on Videocon’s journey from Consumer Electronics to Smartphones. Why did Videocon manufacture in India? How has this manufacturing journey been?

Akshay Dhoot: Videocon started its journey three decades back with consumer electronics manufacturing in the country. Today, Videocon is a household name across categories and the country, seeking to create a better world for consumers via innovative and technologically-advanced products. The transition to smartphones was natural, given that connected, smart devices are ubiquitous worldwide, which is where the future lies.

Videocon is an Indian company, which has been making in India since the beginning. With three decades’ of experience in manufacturing, Videocon has been part of the ‘Make in India’ ethos even before the term was coined. Videocon understands the market requirements and create products that are not only technologically-advanced but also relevant for the customers. Thus, manufacturing smartphones in the country was a natural decision.

Today, Videocon is one of the leading manufacturers in the country with manufacturing units spread across the country.

Voice&Data: Can you define Videocon smartphones’ Target Group?