Telecom For Entertainment

PwC, in a recent report, has revealed that the global OTT video market is doubling in size between 2019 and 2023 to $72.8 billion. Contributing immensely to that global market growth is India’s OTT video market. Witnessing this bubble, Indian telecom operators have redefined its selling strategies to orient their voice and data plans to suit the increased demand from subscribers for OTT and other entertainment services. Avneesh Khosla, Operations Director, Marketing, Vodafone Idea, in an interaction with us, describes how Vodafone Idea is providing a single platform to its subscriber base to view OTT video content and how the service provider is scaling up and unifying its entertainment services to retain subscribers amidst severe competition in the industry

- Anusha Ashwin

What is exclusive to India’s Vodafone Idea entertainment services?

Entertainment services under the ambit of Vodafone Idea are targeted and the best part is that they are ad-free and free of cost. The video content through Vodafone Play and Idea Movies and TV app is extremely easy to access as there is a vast variety of content to choose from. We provide an array of content varying from Linear TV, Hollywood and Bollywood films, to originals and to regional languages. To provide our customers with supreme choices we are leveraging our content partnerships with OTT platforms like Amazon Prime, ZEE5, Lionsgate, ShemarooMe, SonyLIV, SUN TV, Hoi Choi, etc. We aim to treat all our subscribers at parity and do not have different categories of content for different consumers. With these partnerships, the accessibility of grasping content has become a lot easier and our aim to give our users a taste of premium content is met.

How can subscribers enjoy the OTT services provided by Vodafone Idea?