A checklist for extraordinary success

How the service provider can address the growth market and move beyond the traditional subscriber-driven revenue model

- PHIL TWIST​​​​​​​

Powerful new technologies always give rise to a crucial question: How can we make the most of their potential? With 5G, the answer grows out of an important realization — that its greatest value will come from the world-changing new applications that 5G can enable for consumers and even more so, for enterprises. That is where the real opportunity lies — in driving innovation across a diverse number of vertical sectors such as manufacturing, health, automotive, agriculture and mining, to name a few.

The technology allows service providers to “slice” the network, which is like giving each connected 5G application its own dedicated network, perfect for meeting its specific requirements and for providing the precise, industrial-strength capabilities needed to attract enterprise customers from a wide range of industry sectors.

The comprehensive benefit for service providers

5G-enabled applications offer a chance to boost revenues in familiar markets — and launch new ventures aimed at enterprise opportunities. Right now, most service providers primarily serve consumers, and as an average, only 22% have customers in more than one vertical enterprise market. On the consumer side, 5G has the potential to help increase subscriber revenues with more exciting, immersive and convenient high-value services. Imagine offering a virtual reality, front-row view of a customer’s favorite performer, or giving interactive game players a way to compete anywhere, anytime, with no special console required. The possibilities are endless.