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Shangri-La: A Perfect MICE Venue
MICE Talk
|December 2017
Vivek Braganza, Director of Business Development (India), Shangril-La Hotels and Resorts talks about the international Hotel portfolio for Shangril-La Hotels and Resorts from the perspective of the Indian MICE market
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Kindly elucidate on the MICE venues.
As Shangri-La, we are very proud of the products we have across Asia Pacific. From the MICE and weddings perspective we have products which are very suited to the Indian customer. In a roadshow, held in September this year we had five hotels across three destinations present. There was Bangkok, Chiang Mai from Thailand and Hambantota and Columbo from Sri Lanka, Rassa Ria Resort from Kota Kina Balu in Malaysia.
Kindly elaborate on the MICE facilities at these venues.
The venue capacities range from weddings for 250 people as a residential format right up to the Shangri-La Columbo which has a 17000-square foot ballroom and can accomodate 1500 people in one event in the round table arrangement. Not only the diverse spaces that we offer but really the kind of destinations, where the hotels are located is very suitable to India.
What has been the growth trend for the wedding market from India?
The opportunity for us is really like the tip of the iceberg, we have seen tremendous growth in excess of 50 percent year-on-year from the MICE segment and some of the most popular destination for us continue to be Thailand, a very known destination for India. Sri Lanka has opened up after 20 years so its fantastic to have them. We do very well in Muscat and Malaysia and of course, Hong Kong and Singapore are firm favorites.
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