Of Hybrid Weddings & Experiential Moments

- Mahesh Shirodkar

The wedding business is an extremely demanding business, where customisation happens in every aspect of dealings with the families. Handholding and nurturing is a given. We handle weddings on a turnkey basis. We become the single point of contact - from hospitality and guest relations to logistics, RSVP and event production, decor entertainment and artists. Bringing all the smallest of elements together in a seamless way is what we bring to the table.

The wedding business is a growing vertical for us and the size and scale of weddings is getting bigger and evolving with the newer trends. The beginning namely the pitch is what I like. It is when you meet the family for the first time and they are assessing you and your abilities. From then on, once we are on board, the entire journey up to execution is what is exciting and the culmination of a successful event with the gratification is the best part.

Fortunately, weddings are a recession-free business in India and the variances in spending may occur with budget cuts. While tax percentage on rooms is up, the percentage on F&B is definitely down. Hence, there is no major concern for a direct impact of GST on wedding spends.

EXPERIENTIAL WEDDINGS

Hybrid weddings are the new thing this season where the larger functions like engagement, wedding and reception are in the family hometown and a smaller select group is taken to an exotic destination for the sangeet,