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The Internet Evangelist

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December 15, 2018

Rajan Anandan, VP, South East Asia & India, Google is IMPACT Person of the Year 2018 for being a dynamic leader in India’s digital ecosystem, accelerating innovation, growing Internet adoption, enabling vernacular language access of the Internet and making ‘Internet for every Indian’ his mission

- Srabana Lahiri

The Internet Evangelist

At Google’s headquarters in Gurgaon, Rajan Anandan, the company’s leader in India and South-east Asia, is affable and charming in the course of this hour-long conversation. Google India is profitable, its many initiatives to help people use the Internet to better their lives are taking off and Anandan’s mission – to get every Indian on the Internet – has begun in right earnest. Therefore, it is a happy Anandan who talks to us, quick to slip from poking fun at himself to seriously dwelling on life, leadership and lessons learnt…

The first time I used the Internet, I actually didn’t know it…

Working on programming at the Massachusetts Institute of Technology’s Athena labs in Cambridge in the early 1990s, the first time I used the Internet, I actually didn’t know I was on the Internet! It was before the launch of the commercial Internet as we know it, and it wasn’t called ‘the Internet’ at the time… that’s my earliest recollection. And then when the commercial Internet arrived, Netscape, Yahoo Mail… I remember buying some books in 199798 after Amazon had launched and having them delivered… it was a magical experience… how you could order something and get it delivered at your doorstep. It’s incredible to see how the Internet has evolved.

As a child, I actually wanted to be a pilot…

When I was a child, I wanted to be a pilot, and fly planes. In fact, when I was 16, I actually took all the pilot training classes, but I was told afterwards that I was too young to take the test for a pilot’s licence. So, I lost interest in it and moved on to other things, otherwise I would probably have been flying Jet Airways or something!

There is no one model of great leadership…

FLERE HISTORIER FRA IMPACT

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Masstige Above Prestige

Nirvana may lie in the middle, after all

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3 mins

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‘Don't Stop, Keep Running'

Piyush and Prasoon Pandey hold the flag of Indian creativity high as they receive the prestigious Lion of St Mark award at Cannes

time to read

4 mins

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It's A Win-Win @ Cannes

Lion of St Mark for Piyush and Prasoon Pandey, Grand Prix in Creative Effectiveness for Ogilvy India, Grand Prix for Good (Health) for TBWA\India and Gold Lions for FCB India and McCann Worldgroup make it a big win year for India, despite the metal tally being 21

time to read

5 mins

July 01, 2018

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Charting A New Course For BTVI

Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead

time to read

5 mins

April 15, 2018

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'Programmatic Is The Fastest Growing Segment In Advertising'

Rajeev Goel co-founded PubMatic in 2006 based on the belief that publishers are under-served from a technology and services perspective. PubMatic now offers leading omnichannel revenue automation technology for publishers and enterprise-grade programmatic tools for media buyers. On a short visit to India, Goel spoke about the rise of programmatic in India and how PubMatic is adding value to publishers with its innovative offerings

time to read

2 mins

April 15, 2018

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A Giddy Guide To Much Loved Indian ADS

In her new book, Stark Raving Ad: A Giddy Guide To Indian Ads You Love (Or Hate), author Ritu Singh regales us with some of the most iconic ad stories that have played a significant role in each of our lives; regardless of whether we loved or hated them. Here is an exclusive extract from the book, which captures the story behind one such widely popular ad.

time to read

4 mins

April 15, 2018

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'My Game Of Badminton Brings Out The Best In Me'

Ashish Srivastava firmly believes that the key ingredient to doing anything well is passion. This is why his fitness routine revolves around one of his biggest passions – badminton. An ardent badminton player, Srivastava tells us how the sport has helped bring out the best in him, while also being an effective stress buster

time to read

3 mins

April 15, 2018

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Mondelez Hits A Sweet Spot With New R&d Hub @Thane

Set up with an investment of $15 million, the global Research, Development and Quality Technical centre is the 10th such facility across the world for the company, and the first in India.

time to read

2 mins

November 11, 2018

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The ₹ 5,000 Crore Opportunity For OTT

ORIGINAL CONTENT SET TO BE KEY GROWTH DRIVER FOR INDIAN OTT INDUSTRY, PROJECTED TO REACH ₹ 5,595 CRORE IN REVENUES BY 2022, ACCORDING TO PWC REPORT

time to read

9 mins

July 22, 2018

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Be Authentic While Telling Stories...

These are some of the most common questions I face when I introduce myself as the head of content for Vice India.

time to read

2 mins

July 22, 2018

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