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Charting A New Course For BTVI
IMPACT
|April 15, 2018
Four name changes as well as some leadership changes in a decade have only served to strengthen BTVI. Megha Tata, Chief Operating Officer, BTVI tells us about overcoming the multiple challenges and achieving higher viewership share, while shedding light on the journey ahead
News was not a genre that Megha Tata, Chief Operating Officer, BTVI(Business Television India) says that she thought she “would ever fall prey to”. However, when Tata did come on board the business news channel, it was first as a consultant for three months - which extended to six months, to help the channel make the transition from Bloomberg TV India to BTVI. This was after Bloomberg decided not to renew its existing license with the Anil Ambani-owned Business Broadcast News. Post the transition, in August 2016, Tata resumed her current role and she says the journey has been an incredible learning experience, as the company has “turned around BTVI to a large extent”. She also claims that the channel has upped its viewership share from 2-3% to 15-20% in the last 18-19 months.
CHARTING THE COURSE
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