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‘THE GREATEST STRENGTH FOR INITIATIVE IS STRATEGY'
IMPACT
|June 3, 2018
A month ago, IPG Mediabrands announced the appointment of Vaishali Verma as the new CEO of Initiative India. In her previous role as COO, Verma oversaw the agency’s business in South India, which included large accounts such as Amazon, MRF Tyres and Jockey. Verma tells us about the priorities of her new role, focus on talent and linking media to culture
Q] What excites you about your new role as the CEO of Initiative? What are the top priorities in your new role?
Initiative is a legacy brand, and I feel fortunate to lead the next wave of growth for the agency. Media is in its growth phase right now and I am extremely excited about riding this growth wave for Initiative.
Client relationships are always a top priority for us. It doesn’t matter if it is a big client or small one – all our clients are important to us and my priority will be to strengthen existing client relationships. The next big priority is to get the best talent on board. We already have some excellent talent across all our offices, but we are looking at getting more people on board and grooming them the Initiative way.
Q] What will be Initiative’s greatest strength in an increasingly competitive environment?
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