Establish expertise to excel in your transformation journey

Domain expertise is the key to secure success in the digital technology sector, especially when delivering niche services

- Muraleedhar Ramapai

Today, Google search is a commodity, or that is what we believe. The success of Google in a product category as sophisticated as ‘search’ is underscored by the extreme nuancing it brings from the multiple domains of – data structures, algorithms, semantics, natural languages, and statistics, all synthesised into a user-friendly solution. Likewise, Amazon has addressed the complex problem of multiproduct supply chain and condensed the procurement jigsaw into apps on hand-held devices.

Thus, in order to excel today, it is imperative that domain nuances are well-understood.

Furthermore, in any ecosystem, all players, no matter how small their role might be in the product, service, or solution continuum, need to demonstrate a top-notch understanding of the domain that buttresses their respective industries.