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THE BUSINESS OF SUSTAINABILITY

Businessworld

|

April 23, 2022

Indian industry is adopting environment, social and governance (ESG) practices on a war footing, as India prepares to meet its COP 26 commitments. But this path is not strewn with roses. A BW Businessworld ground report

- Urvi Shrivastav

THE BUSINESS OF SUSTAINABILITY

THE NOVEMBER 2021 Conference of Parties (COP 26) for the UN Climate Change Conference made waves on many counts, among them tearful speeches, India's refusal to accept the original text, pledging “phasing out” of coal and the commitments made to cut back carbon emissions to net zero. Prime Minister Narendra Modi made a commitment to bring down India's carbon emissions to net zero by 2070 at the Glasgow meet.

The United States of America and the European Union aim to hit net zero in carbon emissions by 2050. China targets net zero carbon emissions by 2060. So what exactly are net zero emissions? It is just another expression for being carbon neutral, or for not adding to the amount of greenhouse gases in the atmosphere. On the ground, these commitments to combat climate change necessitate that corporate enterprises reorient their production processes to cut back on greenhouse gas emissions and adopt sustainable business practices.

Many big-wigs among India Inc. have already announced eliminating greenhouse gas emissions completely, among them Reliance Industries (RIL), ITC, the Adani Group, Wipro, Tata Consultancy Services and the government-owned Indian Railways. Reliance Industries will go carbon-free by 2035. It will contribute to 100 Giga Watts (GW) of India's target of generating 450 GW of renewable energy by 2030. Ditto for diversified business conglomerate ITC, which has announced its plans to meet 100 per cent of its energy needs from renewable sources by 2030. The Indian Railways, one of the biggest spenders on energy, also plans to become the world’s first net-zero carbon emitting railway network by the year 2030.

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THE NEW CRÈME DELL-A CRÈME OF ENTERPRISE LAPTOPS

Built for performance and portability, Dell's PRO 14 PREMIUM redefines enterprise laptops with Al-ready power, sleek design, and lasting efficiency

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FROM INTENT TO IMPACT: Transforming Data into Hyper-personalised Experiences

In conversations with CMOs, one insight that is consistently echoed has been the growing importance of hyperpersonalisation in marketing. While it holds immense potential to enhance customer experiences and brand relationships, many organisations find it challenging to implement hyper-personalisation at scale. Despite leveraging advanced technologies for segmentation and dynamic content creation, delivering truly personalised campaigns that align with individual customer needs and preferences remains a key hurdle.

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Apple's Retail Run in India

Two new stores in Bengaluru and Pune in as many days showcase the iconic brand's commitment to community, creativity, and long-term growth

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IT'S ALL IN THE KICKS

A growing love for sneakers in India has seen homegrown brands emerge, and consumers are loving them. We take a peek into this fast-growing market

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THE GST STIMULUS

From milk and soaps to mobiles, TVs and small cars, GST cuts promise festive relief—can spending power truly turbocharge India's growth?

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HEALTH MADE LESS TAXING

GST Council's bold reforms exempt insurance premiums and slash medical taxes, boosting affordability and access nationwide

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"EVERY WORD CARRIES A HIDDEN JOURNEY"

Author SUMANTO CHATTOPADHYAY discusses his book Stories of Words and Phrases, revealing quirky origins and why etymology deepens language and meaning, in this conversation with

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THE BIHAR ECONOMY STORY: FROM UNDERDEVELOPED TO UNSTOPPABLE

Under the seasoned leadership of CHIEF MINISTER NITISH KUMAR, the JDU-BJP government is attempting a transformation that feels both ambitious and tangible

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CAREER TIPS FROM A CORPORATE WORKSHOP

The author uses mentorship stories, workshop lessons and personal anecdotes from a range of sources to create a comprehensive yet digestible textbook. This eclectic approach serves the book well by preventing it from becoming overly theoretical or anecdotal. Each chapter feels like a conversation with a seasoned co-worker who sincerely wants you to be successful

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India Now Tourism Australia's Fifth-largest Market

Marking the second chapter of its global campaign, 'Come and Say G'day', TOURISM AUSTRALIA allocates 70 per cent of India media spend to digital, blending global brand identity with local Indian storytelling

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