Prøve GULL - Gratis
Automotive Sector: The Evolving Digital Sales Ecosystem
Businessworld
|26 Jan 2022
Market demand is likely to remain strong on personal mobility due to the increase in disposable income, and given the market sentiments, the sales are likely to pick up due to a significant rise in first-time buyers and replacement buyers.
THE ONGOING Covid-19 pandemic has disrupted the way of doing business. The pandemic has impacted the automotive industry and has made many practices that worked for the brands and customers lose their relevance and become obsolete. Nissan being a global automotive company was at the forefront in tackling this shift in business practices/ customer behaviour; anticipating its impact on the business; and innovating to invest majorly on the ‘Phygital’ approach – which streamlines dealership operations with an asset-lite business model supported by digital retail.
Digital Ecosystem
There is a great opportunity in the digital ecosystem for automobile OEMs and the industry will continue to invest in the digital ecosystem to streamline dealership operations and promote digital retail. Digital ecosystem has become a strong pillar in customer acquisition and retention for the industry at large and will continue to fuel growth in the category. Subscription and vehicle leasing options have also been well received by the customers and are likely to witness increased traction in the coming days.
Market demand is likely to remain strong on personal mobility due to the increase in disposable income, and given the market sentiments, the sales are likely to pick up due to a significant rise in first-time buyers and replacement buyers.
Additionally, the shift from diesel to petrol/CNG and hatchback & sedans to SUVs would remain to be a growing trend across the industry.
Denne historien er fra 26 Jan 2022-utgaven av Businessworld.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Businessworld
BW Businessworld
Your Business Fortune in 2026
Astrological Guidance for Success in the new year ahead
4 mins
November 29, 2025
BW Businessworld
A CHAMPION FOR PR BEYOND OUTREACH
In Mastering the Message author Ganapathy Viswanathan champions a thoughtful, ethically grounded approach to public relations that treats audiences as sophisticated stakeholders rather than targets who can be manipulated
2 mins
November 29, 2025
BW Businessworld
The Wisdom Blueprint Every Leader Needs Today
How to Lead a Tranquil Life by Swami Shekaranand is a thoughtful book that quietly rearranges how you see stress, choice and the inner mechanics of a well-lived life
3 mins
November 29, 2025
BW Businessworld
Making Sense of Uncertainties, Complexities & Data Abundance
Without reimagining education andlearning, our classrooms risk becoming mere degree-printing oa factories, forfeiting the chance to aa nurtureresponsible citizens and passionate individuals who are both employable andsocially conscious
3 mins
November 29, 2025
BW Businessworld
B-schools At The Crossroads
K.S.VENUGOPAL RAO, Director, ICFAI Business School (IBS), Hyderabad, observes that business schools must reimagine management education through agility, innovation and empathy to prepare future-ready leaders in a brittle, anxious, nonlinear and incomprehensible world
3 mins
November 29, 2025
BW Businessworld
“Change is Inevitable, Adaptability Key”
SARAVANAN KESAVAN, Dean and Professor of Operations, BITSOM, underlines why adaptability, continuous learning and resilient leadership are essential as technology, markets and careers undergo unprecedented shifts
3 mins
November 29, 2025
BW Businessworld
From Campus Smart to Corporate Sharp
The fresh management graduates today bring several strengths to the table, but the most significant gap lies not in what they know, but in how they apply it
2 mins
November 29, 2025
BW Businessworld
ISSM Business School: Make Your Career Celebration Magical
ISSM's future-ready curriculum and real-world learning ensure students graduate with clarity, confidence, and a strong competitive edge
2 mins
November 29, 2025
BW Businessworld
Moving from 'Teaching' to 'Capability Building'
Our core task is grooming leaders who can turn flux into advantage - leaders who can ask better questions, structure messy problems and co-create solutions with technology
3 mins
November 29, 2025
BW Businessworld
ATRIAINSTITUTE OF TECHNOLOGY: A QUARTER-CENTURY OF EXCELLENCE IN SHAPING LEADERS
The institute's success stems from a student-centric approach, a global outlook, and an unwavering focus on industry relevance
1 mins
November 29, 2025
Translate
Change font size
