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A Landmark Achievement
Businessworld
|January 19, 2019
IN AN ATTEMPT TO REAFFIRM its status as the primary species of this planet, mankind has been trying to civilize its surroundings.

We all want to make the world a smaller place, all familiar and lit up. Imagine being in a completely new country or, better still, wilderness and still being able to find a marked landmark. This was unthinkable just over a decade ago.
Bill Kilday’s absorbing, behind-the-scenes technology memoir Never Lost Again relays the story of the digital mapping revolution that has changed the way we navigate. Losing our way, almost a daily hardship back in time is now next to unimaginable.
An early employee of the company Keyhole, which would later be acquired by Google, Kilday is a worthy candidate to trace the astounding journey of the mapping revolution. A revolution, that he writes, continues today.
As the marketing director at Keyhole, Kilday travelled cross-country selling the company’s mapping technology EarthViewer. Concurrently, the startup’s engineers laid the foundation of the critical back-end infrastructure to manage terabytes of detailed satellite images. These images were strung together to create a montage – a process that eventually became the heart of the taken-for-granted innovation we now know as Google Maps.
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