Pleasant Surprises

Premium passengers expect something extra. And airline amenity kits aim to deliver

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Among the many perks of flying at the pointy end of the airplane is the amenity kit – those thoughtful little take-away bags packed with products to pamper and rejuvenate those all-important premium passengers. These complimentary kits are surprisingly popular, so much so that they’re considered true points of differentiation among first and business class services.

There’s no doubt – these little goody bags can mean big business for airlines. With that in mind, much imagination and consideration goes into how the kits communicate each carrier’s unique identity. So airlines turn to fashion designers and top beauty brands to offer frequent fliers a little something to remember them by – and come back the next time.

Here’s a look at just a handful of the latest amenity kit offerings from airlines who are hoping to lure demanding – and profitable – high-end travelers into those, cushy, pricey lie-flat seats.

1. AIR FRANCE

CABIN: La Première

Air France has rolled out its newest La Première amenity kits featuring Carita beauty products. The new kit has the seahorse, the symbol of Air France and the La Première logo on a great bag.

Inside customers receive moisturizing Lagoon face cream, supreme wrinkle solution for the eyes, luxury hand cream and lip balm, face pack, ear plugs, a comb and a pen.