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GENEVA'S COOL GUIDE
Business Traveler
|April 2020
Vivacious and chic, this Swiss city invites explorers to discover its adventurous side

At first blush, the name Geneva might conjure up an image of a staid European city with banking and diplomacy at its core, and a rather stodgy reputation. But scratch the surface and you will find a vibrant, cosmopolitan city with an alternative side, replete with bohemian neighborhoods, flea markets, live music clubs, contemporary art and independent design. Here’s how and where to uncover Geneva’s ‘cool factor.’
VILLAGE VIBE
Two rivers, the Rhône and the Arve, flow through the city. A short tram ride from the city center across the Arve is Carouge, Geneva’s West Village. This is where indie shops, cafés and artisans come together in a striking Italianate setting of pastel walls, painted shutters and stone archways.
Don’t miss the baked delights at Boulangerie Wolfisberg or the unusual flavors at Chocolat Pascoet – try coriander or sage if you’re adventurous, or passion fruit to play it safe. Go on Saturdays or Wednesdays when Carouge’s bi-weekly farmers’ market is in full swing at Place du Marché. Pick up some fresh bread, local cheese and honey, fruits and wine, and have a picnic or just soak in the vibe.
Next head to the nearest restaurant for a spot of refreshment. Try the relaxed bistro Café du Marché or the classy French brasserie Café des Négociants by Swiss celebrity Chef Philippe Chevrier. Carouge also hosts a Thursday evening market, perfect for a pre-dinner stroll followed by a drink at one of the lively bars in the area – for example live music at Chat Noir is a local favorite as is the funky Le Cheval Blanc, which hosts local rock bands and improv nights in its basement venue, Le Box.
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