Creating The Perfect Seat

From double beds to private suites, a new generation of business class seats are taking to the skies

- Tom Otley

The fully-flat bed is deemed essential by corporate travelers able to afford business class. They want to maximize their productivity by sleeping on night flights so they can hit the ground running at their destination.

 Meanwhile, the airlines recognize that the “real estate” on an aircraft is extremely expensive, and the more room each seat – and each passenger – occupies, the more they will have to charge for the ticket. And everyone shops on price to some extent.