Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
Prøve GULL - Gratis
Mother Knows Best
Business Today
|July 14, 2019
Varun and Ghazal Alagh of Mamaearth have gone from having six chemical-free products for small children to over 60 in just three years.
CROLL THROUGH the 260-plus customer reviews and about 86,845 ratings of Mamaearth’s ‘Easy Tummy Roll On for Digestion & Colic Relief with Hing & Fennel’ on Amazon, and you would get a fair idea of what this newbie company is all about. Mamaearth is working on parental stress.
The roll-on is “an all natural essential oil solution” that can be used for stomach related issues in babies. This, and the start-up’s other products, are free of toxins and thereby safer for babies – a whitespace that founders Varun and Ghazal Alagh saw when they started out in the winter of 2016.
The couple were looking for chemical-free products for their child, Agastya, but found only a few. A majority of the baby brands available had toxins such as parabens and phthalates, apart from fragrances, and mineral oil. “We started our research and realised that it was possible to launch a reasonably priced brand in India with the best of ingredients,” says Ghazal.
Denne historien er fra July 14, 2019-utgaven av Business Today.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Business Today
Business Today India
BREAKING THE SILICON CEILING
INDIA'S FIRST COMMERCIAL FAB IS FINALLY TAKING SHAPE, BUT BUILDING A RESILIENT SEMICONDUCTORS BASE WILL TAKE FAR MORE THAN JUST CAPITAL
10 mins
September 28, 2025
Business Today India
WAITING FOR THE IPO WINDFALL
LIGHTSPEED HAS QUIETLY EVOLVED ALONG WITH INDIA'S START-UP STORY, ARMED WITH A $2.3 BILLION PLAYBOOK. NOW, IT AWAITS THE ULTIMATE PRIZE: A MARKET-DEFINING IPO
7 mins
September 28, 2025
Business Today India
RIGHT ON TARGET
TARGET MATURITY FUNDS ARE A GOOD OPTION FOR PREDICTABLE RETURNS BUT IT'S IMPORTANT TO LOOK AT THE INDEX COMPOSITION AND CREDIT RATINGS OF ENTITIES WHOSE SECURITIES ARE INCLUDED IN THE BENCHMARK
6 mins
September 28, 2025
Business Today India
TO A GOOD TIME
DISCOVER THE CRISP, CITRUSY OR BITTER WORLD OF BEER THROUGH HOMEGROWN BRANDS
3 mins
September 28, 2025
Business Today India
PASSING THE BATON
INDIA'S FAMILY BUSINESSES ARE REWRITING THE RULES OF SUCCESSION—ELEVATING PROFESSIONALS, BUILDING FAMILY OFFICES, AND SEPARATING LEGACY FROM MANAGEMENT
6 mins
September 28, 2025
Business Today India
A RARE SHIFT
AS THE SHORTAGE OF RARE-EARTH MAGNETS TURNS INTO A FULL-BLOWN CRISIS WITH CHINA'S IMPORT RESTRICTIONS, DOMESTIC PLAYERS ARE LOOKING BEYOND TO SUCCEED WITH THEIR EV PLANS
5 mins
September 28, 2025
Business Today India
Put energy where you can be the best
PARTHA BASU | MD, ASHIRVAD BY ALIAXIS
1 mins
September 28, 2025
Business Today India
Thematic Investing: Spotting Structural Themes Before They Become Mainstream
It's a truth well acknowledged in the markets, that extraordinary wealth is created when the investors spot a powerful theme before it captures the imagination of the crowd. To ride such a wave in its infancy, is to participate in returns—so outsized that they defy neat calculation.
2 mins
September 28, 2025
Business Today India
INDIA'S ETHANOL DILEMMA
INDIA ACHIEVED A 20% ETHANOL BLENDING IN PETROL THIS YEAR, FIVE YEARS AHEAD OF SCHEDULE. WHILE IT IS AN IMPORTANT STEP TOWARDS REDUCING CRUDE OIL IMPORTS, AUTO OWNERS ARE COMPLAINING ABOUT REDUCED MILEAGE AND DAMAGED ENGINES. DOES INDIA'S ETHANOL POLICY NEED A TWEAK?
7 mins
September 28, 2025
Business Today India
"GST cut is the manifesto of 1.4 billion Indians"
Finance Minister Nirmala Sitharaman on GST rate cuts, lessons from Covid-19, and more
7 mins
September 28, 2025
Translate
Change font size