Mother Knows Best

Varun and Ghazal Alagh of Mamaearth have gone from having six chemical-free products for small children to over 60 in just three years.

- Goutam Das

CROLL THROUGH the 260-plus customer reviews and about 86,845 ratings of Mamaearth’s ‘Easy Tummy Roll On for Digestion & Colic Relief with Hing & Fennel’ on Amazon, and you would get a fair idea of what this newbie company is all about. Mamaearth is working on parental stress.

The roll-on is “an all natural essential oil solution” that can be used for stomach related issues in babies. This, and the start-up’s other products, are free of toxins and thereby safer for babies – a whitespace that founders Varun and Ghazal Alagh saw when they started out in the winter of 2016.

The couple were looking for chemical-free products for their child, Agastya, but found only a few. A majority of the baby brands available had toxins such as parabens and phthalates, apart from fragrances, and mineral oil. “We started our research and realised that it was possible to launch a reasonably priced brand in India with the best of ingredients,” says Ghazal.