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Welcome to the Trump Coast

Bloomberg Businessweek

|

June 14, 2021

The former president’s strategic retreat to Mar-a-Lago has helped turn Florida into a new home base for Republicans

- Joshua Green

Welcome to the Trump Coast

Since he left Washington in turmoil in January, Donald Trump has spent the bulk of his brief, contentious postpresidency holed up in what Karl Rove calls his “Fortress of Solitude”— Mar-a-Lago, his private club in Palm Beach. It’s an odd sort of isolation: Although he’s largely cut off from the outside world, Trump is hardly alone.

Tossed from the White House, banished from Facebook and Twitter, Trump has never seemed more distant from public consciousness. But while he can’t broadcast out, those same platforms offer a surprisingly intimate glimpse into his new life, thanks to the prolific posting of the club’s guests. At every moment of his day, Trump is bathed in adulation. When he enters the dining room, people stand and applaud. When he returns from golf, he’s met with squeals and selfie requests. When he leaves Mar-a-Lago, he often encounters flag-waving throngs organized by Willy Guardiola, a former professional harmonica player and anti-abortion activist who runs weekly pro-Trump rallies in Palm Beach. “Give me four hours and I can pull together 500 people,” Guardiola says. Trump recently invited the self-proclaimed “biggest Trump supporter in the country” for a private consultation at his club.

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