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Scott Norton and Mark Ramadan
Bloomberg Businessweek
|March 19, 2018
The founders of Sir Kensington’s are shaking up the sleepy condiment aisle.
Most college students think about ketchup only when burgers and fries are around. Inspired in part by reading a New Yorker article by Malcolm Gladwell about how firmly Kraft Heinz Co. dominates that sector of the condiment market, Brown University undergrads Scott Norton and Mark Ramadan decided to take up the challenge.
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