Facebook Gives TikTok the Highest Form of Flattery

The social network is overhauling itself to make it more like a rising rival, again

- By Sarah Frier

Meta Platforms Inc. Chief Executive Officer Mark Zuckerberg made an announcement on July 21 that was confusing and somewhat misleading. In a Facebook post, he said he was breaking the social network’s feed into two sections. Because users care so much about content from their friends and families, Zuckerberg said, those posts would get their own tab. But when users open the app, they won’t see that tab but the one featuring Facebook’s “discovery engine,” which features content chosen by Meta’s algorithms.