Business
Entrepreneur
Need a Good Strategy? Get Emotional!
We often pretend that strategy is cold, hard, and based solely on data. But it's not. And we make better decisions when we embrace that.
4 min |
June 2022
Entrepreneur
INSPIRATION IS TERRIFYING
Doubt is part of any creator's process, but our revulsion to change and uncertainty runs deep. Research shows that to move past it, we must get comfortable with stepping into the void.
9 min |
June 2022
Entrepreneur
Leading the Smart Appliance Revolution
Thermador and the future of kitchen tech.
2 min |
June 2022
Entrepreneur
MAKE ROOM FOR USELESSNESS
Entrepreneurs want to make useful things. But what if that holds us back from truly inspired ideas?
4 min |
June 2022
Entrepreneur
Run the Right Experiments
Are you building the things your customers desire? It all starts by building a system of experimentation, says GoDaddy CEO Aman Bhutani.
5 min |
June 2022
Entrepreneur
Tech Up for Summer Hours!
These smart designs let you work outside (hot coffee, no bugs), crank up the tunes, and hit the road!
2 min |
June 2022
Entrepreneur
The $2 Billion Long Haul
KeepTruckin brought much-needed innovation to the trucking industry and achieved a valuation in the billions. But to keep growing, the company must rethink a core part of itself.
10+ min |
April - May 2022
Entrepreneur
When Teams Create Themselves
What happens when you allow employees to form their own teams and run their own projects? The answer: Innovation.
5 min |
April - May 2022
Entrepreneur
How the Heck Do You Sell Scent Online?
Otherland cofounder Abigail Cook Stone got a ton of noes while nosing her way around the challenge.
3 min |
April - May 2022
Entrepreneur
Make Your Time More Valuable
You don’t always need to hire to grow your business. But you do need to rethink what makes you competitive.
2 min |
April - May 2022
Entrepreneur
Racing the Giants
The sneaker industry is crowded and dominated by the likes of Nike and Adidas. So how did a little Swiss brand called ON become the fastest-growing athletic shoe company in the U.S.? By breaking every rule.
10+ min |
March 2022
Entrepreneur
THE AUDACIOUS HUSTLE
What does it take to land the biggest clients? A'dentist to the stars' shares how she drilled her way in. (Warning: chutzpah required.)
3 min |
Startups Spring 2022
Entrepreneur
WHERE THE BOOM IS REALLY BOOMING...
Why is business so great for home improvement, chicken, health-and-wellness, and pet brands? The answer tells you a lot about where franchising is going next.
10+ min |
Startups Spring 2022
Entrepreneur
WHO SUPPORTS YOU?
Not everyone understands the life of an entrepreneur, and that may include your friends and family. Here's how to build a network that cares.
3 min |
Startups Spring 2022
Entrepreneur
YOU MIGHT BE A BETTER FIT THAN YOU THINK
Does a cat-focused franchise only want cat lovers? No! Sometimes, people have the wrong idea about what makes a great franchisee-as these three brands can attest to.
5 min |
Startups Spring 2022
Entrepreneur
WHO REALLY NEEDS YOU?
When Justin Crowe came up with a new form for human ashes, he thought the concept would sell itself to consumers. But he hadn't figured out who his real customer was.
2 min |
Startups Spring 2022
Entrepreneur
THE DUMBER, THE BETTER
Want to stand out in a crowded market? The founder of ridiculous (and ridiculously successful) canned-water brand Liquid Death has a suggestion: Embrace crazy ideas.
3 min |
Startups Spring 2022
Entrepreneur
WHAT IS MEANINGFUL WORK? (AN INVESTIGATION)
Everyone says they want it. But nobody can agree on how to find it, provide it, or even define it. So we set out to try.
10+ min |
Startups Spring 2022
Entrepreneur
MAKE ROOM FOR THE UNEXPECTED
This year, our greatest opportunities may be the ones we were never looking for.
3 min |
Startups Spring 2022
Entrepreneur
HOW TO DO SOMETHING NOBODY HAS EVER DONE
Ankur Jain wanted to create a rewards program that helps people buy a home. Nothing like it existed. To become the first, he'd have to first fail over and over again.
10+ min |
Startups Spring 2022
Entrepreneur
GO LOCAL WITH SOCIAL
National social media campaigns may drive awareness, but hyper-local campaigns actually drive business. Franchisees shouldn't overlook that.
2 min |
Startups Spring 2022
Entrepreneur
Starting Small Can Generate Big Buzz
How do you build a community around your company? High-profile tech investor Andrew Chen has a counterintuitive answer: Don't take it to the masses-yet.
6 min |
March 2022
Entrepreneur
How to Make a Scary Decision
Growth often requires doing something a little dangerous. Here, six entrepreneurs share the calculus behind their biggest risks.
2 min |
March 2022
Entrepreneur
The Impasse Is the Path
When you hit an obstacle that's out of your control, be transparent with your team and your customers. You may improve your business in ways that have nothing to do with the problem at hand.
3 min |
March 2022
Entrepreneur
Where Will You Be in 10 Years?
Here's how to figure it out and start working toward that future vision now.
9 min |
March 2022
Entrepreneur
Three Tricks to Make Hard Decisions Easier
Entrepreneurs often face what feel like impossible or unknowable choices. Here are three decision-making tricks I relied upon as cofounder and CEO of Netflix-and that I still use today
5 min |
March 2022
Entrepreneur
When Animals Run the Business
FarmHouse Fresh makes organic, homegrown botanical skin care products. But at HQ, the team takes self-care to a whole new level.
3 min |
March 2022
Entrepreneur
When Letting Go Lets You Grow
These founders killed off their sacred cows and discovered whole new fields of opportunity.
3 min |
March 2022
Entrepreneur
Let Them Underestimate You
Building a billion-dollar brand has taught JESSICA SIMPSON that when people assume you're clueless, it only gives you more time to prove them wrong.
10+ min |
March 2022
Entrepreneur
If They Like This, Will They Like That?
My company Kettle & Fire was selling broth like crazy. But when we tried to sell soup, we learned how hard product expansion can be.
3 min |