Business
ADWEEK
Virtual Influencers Are The Latest Branding Tool
Virtual Influencers are brands’ lastest social tool.
3 min |
August 20, 2018
ADWEEK
The Disruption and Transformation HR Needs
It doesn’t have to be the end quite yet.
3 min |
August 20, 2018
ADWEEK
Recipe for Success
How Buzzfeed’s Tasty Went From Experiment To Stand-Alone Star.
3 min |
August 20, 2018
ADWEEK
A European Dream
Edenspiekermann’s Clients Include Red Bull And The City Of Santa Monica
1 min |
August 20, 2018
ADWEEK
Waking Up To Healthy Living
Why female leaders are buying into corporate wellness and supporting thrive global’S drive to revolutionize the workplace.
3 min |
June 05, 2017
ADWEEK
Blowing Up The Work/Life Balance Myth
For women in advertising, The promise of equilibrium between personal and professional has become toxic.
4 min |
June 05, 2017
ADWEEK
Why Sustainable Clothes Are Good For Business
More Shoppers Are Seeking Out Eco-Friendly Apparel That’s Better For The Planet And The Workers Who Produce It.
3 min |
May 01, 2017
ADWEEK
Focusing Agents
At The Outset Of The 2017 Newfronts, Five Leading Digital Video Executives Discuss The Issues And Opportunities Of The Expanding Video-First Marketplace.
10+ min |
May 01, 2017
ADWEEK
Don't Call It A Diet
WEIGHT-LOSS BRANDS ARE USING MALE CELEBS TO TOUT LIFESTYLE CHANGES.
3 min |
January 15, 2018
ADWEEK
Jack Davis
HOW CRYPT TV’S CEO STARTED A MOBILE MONSTER FRANCHISE TO SCARE YOU IN SIX SECONDS FLAT.
2 min |
February 26, 2018
ADWEEK
You Can Bank On It
FINTECH UPSTARTS DRIVE THE CUSTOMER EXPERIENCE.
4 min |
February 26, 2018
ADWEEK
Gaming The System
HQ TRIVIA STARTED A GAME-SHOW-APP PHENOMENON, SPAWNING A HOST OF IMITATORS. IS IT ALSO A NEW MODEL FOR BRANDS?
10+ min |
March 5, 2018
ADWEEK
Denise Korn
KORN DESIGN’S FOUNDER CREATES RELATABLE SPACES AND PLACES FOR HER HOSPITALITY AND REAL ESTATE CLIENTS THROUGH UNCONVENTIONAL MEANS.
2 min |
March 5, 2018
ADWEEK
Mattel Teams With ABC To Find Its Next Big Toy
New Competition Series, the Toy Box, Could Energize Two Different Industries.
3 min |
March 27, 2017
ADWEEK
Game of Brands: Startups vs. Blue Chips
A Veteran Marketer Looks Back on His Career and Forward to Examples of How Legacy Competition Is Forever Changed.
3 min |
March 27, 2017
ADWEEK
Trumped: How Marketers Missed Out On Americans In The Middle
One industry navigates a nation divided.
10 min |
February 27, 2017
ADWEEK
Should The Voice Model Be Used by HR?
As marketers put pressure on agencies to diversify, shops like fcb and ddb worldwide are testing new programs that seek to take the bias out of hiring.
3 min |
November 7, 2016
ADWEEK
Stephen Larkin
David &goliath’s new cmo explains how the indie shop is becoming braver with its own image.
3 min |
November 7, 2016
ADWEEK
The Midseason Break Needs Fixing
Networks rethink their lengthy hiatus plans after last season’s second-half ratings collapse.
2 min |
November 14, 2016
ADWEEK
Out Of Nowhere
How one agency came out of nowhere to score two of the biggest accounts in advertising.
10+ min |
November 14, 2016
ADWEEK
Why Your Super Bowl Ad Should Be an Experience
Four Marketing Tactics to Stretch Big Game Investments Well Beyond the Pricey 30- or 60-second Tv Spot.
3 min |
January 30, 2017
ADWEEK
Super Bowl Restarts 24's Clock
Can the Franchise, Which Relaunches Right After the Big Game, Keep on Ticking Without Jack Bauer? Fox Is About to Find Out.
3 min |
January 30, 2017
ADWEEK
Under Fire From Washington, Pharma Is Fighting to Repair Its Reputation
As Washington considers limiting consumer pharmaceutical advertising, the industry tries to burnish its image.
9 min |
March 28, 2016
ADWEEK
The Confirmation of Kerry Washington
Scandal star Kerry Washington revives Anita Hill in HBO's Confirmation.
10+ min |
April 04, 2016
ADWEEK
5 Reasons Marketers Have Overlooked Generation X
They're parents, homeowners and at the peak of their careers. So why have so many brands ignored Gen X? Here's five reasons why.
10 min |
April 04, 2016
ADWEEK
How Kylie Jenner Became a Millennial Icon
She's just 18, but could Kylie Jenner be the savviest of her famous older sister? Inside her hot media and retail empire, where millennial fans and brands want in.
9 min |
April 11, 2016
ADWEEK
Who Will Be the Next Big Video Star?
Ahead of this year's NewFronts, a look at how four top digital video networks are attracting millennials and the content creators they want to watch.
9 min |
April 11, 2016
ADWEEK
Behind the Brand: Girl Scout Cookies
They help 1.9 million girls learn how to be businesswomen - to the tune of 194 million boxes sold last year.
3 min |
April 25, 2016
ADWEEK
U.S. Women's Soccer Stars Set to Score Olympic-Size Endorsements
As they fight for equal pay, the stars of the U.S. women's soccer team are poised to land more endorsement deals after Rio.
4 min |
April 25, 2016
ADWEEK
Want Your Ads to Engage Women? Empower Them
Online wedding startups are helping brides and grooms plan their perfect day
3 min |