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Expert View - Shining The Light

4x4 Magazine Australia

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April 2019

JAKE SMITH HAS BEEN AN INTEGRAL COG OF THE LIGHTING GIANT FOR NEARLY 12 YEARS, AND HE SHOWCASES NARVA’S LIGHTS EVERY TIME HE HEADS BUSH.

- Jake Smith

Expert View - Shining The Light

I CAN STILL remember my very first day walking through the doors of Narva more than 11 years ago. My wife Esther and I had just returned from a once-in-a-lifetime trip where we took 12 months out of the daily grind, hooked up the camper trailer to our trusty Pov-Pack 100 Series 1HZ Land Cruiser, and threw ourselves into the most epic 40,000km adventure around this awesome country. We more or less stuck to the coast and headed up the east coast to take in the usual iconic locations including Cape York, Savannah Way, Gibb River Road, and Cape Leveque. The trip made the ‘Oz Lap Bug’ stronger, so we may have another one up our sleeve.

Narva life started in the marketing team, and four years later I stepped into the Product Development team where I spent a further three years. A few changes with new opportunities and people moving around saw the chance to jump back into marketing and this time in the position I sit in today: Marketing Manager.

To this day the trip around Australia helps me in the role, as I appreciate what our customers are doing with our product and, more importantly, what is expected of it. Touring remote, tough locations is when you truly appreciate quality products versus cheaper alternatives.

FLERE HISTORIER FRA 4x4 Magazine Australia

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KWIAMBAI CALLING

WATERFALLS, HIKING TRAILS, CAVES AND QUIET CAMPSITES – KWIAMBAL NATIONAL PARK HAS ALL THE INGREDIENTS FOR A WEEKEND ADVENTURE OFF THE BEATEN TRACK

time to read

3 mins

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FIELD READY FIRST AID

A QUALITY FIRST-AID KIT IS ESSENTIAL FOR ANY REMOTE TRIP. TACMED'S VEHICLE TRAUMA KIT DRAWS ON THE BRAND'S EMERGENCY-SERVICE EXPERTISE TO DELIVER PROFESSIONAL-GRADE GEAR FOR TRAVELLERS

time to read

2 mins

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MULGA MAGIC

OUT ON THE LONG STRETCH BETWEEN NYNGAN AND BOURKE, ONE PUB STANDS ALONE: THE MULGA CREEK HOTEL, WHERE COLD BEER AND WARM HOSPITALITY NEVER RUN DRY

time to read

3 mins

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RANGER TOPS OCTOBER 2025 4X4 SALES AS NEW HILUX LOOMS

The Ford Ranger once again maintained its grip on the Australian 4x4 market in October, selling 4195 units and holding the top spot for the month... but is that about to be flipped on its head with the launch of the new Toyota HiLux?

time to read

1 mins

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GVM upgrades for full-size rigs

HOW TO GET MAXIMUM CARRYING AND TOWING CAPACITY OUT OF YOUR 4X4 WITHOUT NEEDING A TRUCK LICENCE

time to read

5 mins

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FLIGHT OF THE FALKEN

WE SUBJECT THE NEW FALKEN AT4 TYRES TO A 10,000KM TORTURE TEST TO CAPE YORK AND BACK

time to read

4 mins

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CONQUERING THE CAPE

SO, YOU WANT TO TAKE A TRIP TO THE TIP? HERE'S WHAT YOU NEED TO KNOW... TO GET THERE AND BACK SAFELY, AND MAKE THE MOST OF ONE OF AUSTRALIA'S GREATEST OFF-ROAD ADVENTURES

time to read

12 mins

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RAM FORCE

BIGGER IS BETTER IN US PICKUPS AND THE RAM HD IS A BIG TRUCK DESIGNED TO HAUL BIG LOADS

time to read

5 mins

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4x4 Magazine Australia

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THROUGH THE LENS

A WEEK IN THE FIELD GIVES 4X4 AUSTRALIA'S RESIDENT PHOTOGRAPHER A CLOSE-UP LOOK AT OUR KIA TASMAN X-PRO

time to read

2 mins

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DONUT DISASTER SHAUN DREGHORN

A simple bit of fun on a burnout pad turned into a costly lesson for Shaun and his modified Jimny after a split-second mistake tipped the pint-sized 4x4 onto its side.

time to read

1 min

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