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Expert View - Shining The Light

4x4 Magazine Australia

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April 2019

JAKE SMITH HAS BEEN AN INTEGRAL COG OF THE LIGHTING GIANT FOR NEARLY 12 YEARS, AND HE SHOWCASES NARVA’S LIGHTS EVERY TIME HE HEADS BUSH.

- Jake Smith

Expert View - Shining The Light

I CAN STILL remember my very first day walking through the doors of Narva more than 11 years ago. My wife Esther and I had just returned from a once-in-a-lifetime trip where we took 12 months out of the daily grind, hooked up the camper trailer to our trusty Pov-Pack 100 Series 1HZ Land Cruiser, and threw ourselves into the most epic 40,000km adventure around this awesome country. We more or less stuck to the coast and headed up the east coast to take in the usual iconic locations including Cape York, Savannah Way, Gibb River Road, and Cape Leveque. The trip made the ‘Oz Lap Bug’ stronger, so we may have another one up our sleeve.

Narva life started in the marketing team, and four years later I stepped into the Product Development team where I spent a further three years. A few changes with new opportunities and people moving around saw the chance to jump back into marketing and this time in the position I sit in today: Marketing Manager.

To this day the trip around Australia helps me in the role, as I appreciate what our customers are doing with our product and, more importantly, what is expected of it. Touring remote, tough locations is when you truly appreciate quality products versus cheaper alternatives.

4x4 Magazine Australia से और कहानियाँ

4x4 Magazine Australia

4x4 Magazine Australia

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time to read

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A journey into Arnhem Land is more than just a four-wheel drive trip – it's an immersion into one of Australia's last great wilderness regions and the living culture of its custodians. Careful preparation, respect and a spirit of adventure are your keys to unlocking this remarkable landscape.

time to read

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Linking Tambo to Springsure through rugged sandstone ranges, remote bushland and rich pastoral country, the Wilderness Way is a scenic self-drive adventure that mixes history, geology and outback charm.

time to read

3 mins

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RAM TRUCKS AUSTRALIA HAS EXPANDED ITS RAM 1500 LINE-UP WITH THE ARRIVAL OF THE REBEL

time to read

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4x4 Magazine Australia

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BLACK MAGIC

A FORD RANGER BUILD THAT STRAYS FROM THE USUAL ACCESSORIES AND MODIFICATIONS RESULTING IN THE CREATION OF A UNIQUE TOUGH TOURER

time to read

4 mins

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TASMAN TARGETS RANGER

Kia's Tasman ute has landed in Australia's busy midsize ute market.

time to read

7 mins

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KICKASS POWER

A COMPLETE PLUG-AND-PLAY LITHIUM DUAL BATTERY SYSTEM, PAIRED WITH SOLAR, FRIDGE AND INDUCTION COOKING, HAS TRANSFORMED THIS HILUX INTO A SELF-SUFFICIENT TOURING MACHINE

time to read

7 mins

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4x4 Magazine Australia

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TERRAIN TAMER

Terrain Tamer is a range of 4WD Parts, manufactured by Original Equipment Manufacturers to be stronger than the original or easier to instal as a kit or assembled unit.

time to read

2 mins

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4x4 Magazine Australia

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LEGALLY LOCKED

ICON HAS LAUNCHED AUSTRALIA'S FULLY LEGAL BEAD-RETENTION WHEEL SYSTEM - DELIVERING OFF-ROAD TRACTION AT LOW PRESSURES WITHOUT COMPROMISING ON-ROAD COMPLIANCE

time to read

3 mins

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4x4 Magazine Australia

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REELING IN AIR

THIS TUFF TERRAIN AIR HOSE REEL KEEPS YOUR AIRLINE NEAT, PROTECTED AND READY FOR ACTION

time to read

2 mins

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