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Echelon Magazine - July 2017

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Echelon Magazine Description:

Forlegger: Capital-Media-(Pvt)-Ltd

Kategori: Business

Språk: English

Hyppighet: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

I dette nummeret

Open economy, closed politics

Sri Lankans have not viewed political continuity as a positive virtue. A political leadership taking the population for granted will be surprised at how quickly the mood changes. It results in a bewildered regime transferring power peacefully or, on occasion, an ousted one considering a coup and quickly realising its absurdity and relenting.

So, it’s a contrast that somehow a political leadership understanding the implications of poor performance on the rule of law, the economy and the prosperity of its people has a patchy record in delivering these. An uninterrupted tenure should be motivation enough to figure how Singapore became a global hub, how South Korea is the preferred location for businesses in high technology and how Malaysia is a regional center for education. If Sri Lanka could also emulate recent successes in Dubai, South Korea and Malaysia, perhaps the population will indulge their political leadership a bit more.
Sri Lanka’s political leadership will have to champion liberal globalisation for this. It made a decisive and a giant leap in that direction when, in 1977, a government led by J R Jayewardene swept aside the lunatic economic strategy that delivered mass starvation, isolation and widespread hopelessness. However, the rigor of that movement faded with other less-than-welcome developments like an ethnic conflict that led to an armed struggle.

Globalisation is in everyone’s best interest, the poor as well as the rich. It will disrupt and kill off old industries. However, a political elite that understands enough about the workings of the economy and is able to limit the turbulence caused by the free flow of goods and money across the border can lead Sri Lanka to a new future.