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Echelon Magazine - March 2017

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Echelon Magazine Description:

Forlegger: Capital-Media-(Pvt)-Ltd

Kategori: Business

Språk: English

Hyppighet: Monthly

Intelligent Storytelling

The one thing that will define the Echelon magazine will be the quality of the storytelling. Echelon,published monthly, will cover in depth Sri Lanka’s most successful businesses, examine their winning strategiesand profile their leaders in immersive stories. Great stories are also never limited to words, and our approach includes rich photography, bold graphics and leading edge design which together will make for a compelling read.

But business doesn’t start and end in a boardroom;it extends to the golf club greens, to international travel and to pursuits that blurthe lines between commercial venture and sheer passion. The Echelon team will present the best in business and lifestyle coverage that will appeal to an exclusive and affluent readership: an otherwise hard to reach demographic.

Content will be developed by one of the most experienced and proven teams of editors, financial journalists, photographers and designers in the country.This team has already raised the bar for powerful and expertly crafted business news. Shamindra Kulamannage, will lead the editorial team.

The reputation of Echelon is being built on the separation between editorial and advertising. However we are also looking for the most creative and impactful new formats that can be applied in our magazines, iPad app as well as website to help our clients reach our audience. We are flexible and creative and we will have a solution for every single advertiser who wants to reach our audience.

We are passionate about creative results and about working with our advertisers to help them create bespoke multi platform creative solutions with our in house creative team and of course our sales team.

Echelon will be a great place to show off the products and capabilities of our clients because they will be surrounded by an editorial product that is expertly crafted, full of integrity and intelligence.

I dette nummeret

A backlash against uniformity

A sense of urgency is a virtue for those seeking market dominance. Grander and bigger hotels – for instance – should secure a bigger slice of the booming market for holidaying in Sri Lanka. However, in tourism, there is a backlash against uniformity and scale.

An industrial approach to hotel development has underpinned the transformation of the sector over the last few decades, led by global hotel chains. Their standard operating practices-led approach made it possible for thousands of hotels to be opened in quick succession across the world, by following the manual. Of course, these processes weren’t set up with the current surge in Indian and Chinese visitors in mind. So they will have to be tweaked in some areas and overhauled in others.

But the backlash against uniformity is an opportunity, especially for markets like Sri Lanka that have potential for scale but are at the early stages of rolling out hotel infrastructure. Reproduced by rote and star classified hotels are being replaced by properties built around the interests of guests and in ways that transcend nationality. These experimental hotels are usually small boutique properties.

No Sri Lankan chain appears to have mastered this. However, Jetwing Hotels, with a number of unique properties, seems best placed. This month’s cover story looks at the transformation underway at the group that has attached great value to preserving its founder’s thinking. Our story starts on page 38.