The PULSE - December 2025

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Introducing The Pulse Magazine’s Year Ender Edition, our reflection on a year that challenged the Indian advertising and marketing industry at every turn. A year of recalibration, hard questions, shrinking budgets, shifting priorities, and an urgent push for accountability. A year that tested resilience, honesty, and adaptability across agencies, brands, and creators alike. As the playbook expands, this edition looks at where we go next: toward a more integrated, accountable, and imaginative ecosystem, one that values experimentation, diverse voices, and the courage to slow down to get it right.

On our cover is Amin Lakhani President – Client Solutions, WPP Media South Asia, a front-row witness to 2025’s defining shifts. From evolving client sentiment and AI-enabled planning to the quiet strength of traditional media and the cultural moments that shaped consumer behaviour, Amin offers clarity in a year defined by uncertainty.

Follow the link in bio to read The Pulse Year-End Edition 2025.

Here’s to 2026 - a year we hope won’t just test us, but transform us.

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