The PULSE - October 2024

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The Pulse Magazine’s Festive Edition curates a playbook for Indian Advertising and Marketing Professionals. We understand the evolving dynamics of festive marketing, where tradition meets modernity and technology drives personalisation.
On the cover, we have Mr Sunder Balasubramanian, the Chief Marketing Officer of Myntra, a brand that has redefined fashion e-commerce in India. The conversation with Sunder delves into Myntra’s Festive Marketing strategies, their annual festive sale and initiatives to engage with the audience.
Read the cover story to know how Myntra taps into India’s festive spirit to deliver campaigns that resonate with millions.