Autocar Professional - June 1, 2019

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As the global automotive industry takes on disruptive technological challenges as well as looks to benefit from global mega trends like connectivity, electrification, safety and lightweighting, there are also cost pressures to deal with. This even as they deal with the one who has the final say: the buyer. And, after all that, they have to ensure they stay profitable and sustainably at that.

Automated production lines, tightening emission norms and higher safety standards means the business of manufacturing vehicles is getting increasingly tougher. Getting it first time right is vital. Rather than spending expensive capex, the smart way to see tomorrow today is VR or virtual reality. VR is one method that helps OEMs and suppliers build better products. By deploying VR, engineers can dive inside a vehicle in the virtual world and gain a much better idea of how their designs work, resulting in a better overall product.

For India Auto Inc, which is currently engaged in meeting the new BS VI emission norms, improved safety mandates and also new model programmes, using the right software and simulation techniques is vital if it is to gain an edge in the marketplace. That’s where Autocar Professional’s annual Software & Simulation Special, with its host of special features, interviews and analyses, plugs in. This issue is a must-read for all industry stakeholders.