Nuffoods Spectrum - February 2023

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Going Green with Eco-friendly packaging
Sustainable packaging has been consistently gaining acceptance in the packaging industry for quite a long time now, becoming quite a buzzword in the sector. Historically, actions by fast-moving consumer goods (FMCG) companies and retailers have mostly focused on quick wins such as reducing weight and materials usage, to enable them to lower their packaging costs. Curbing the use of plastic packaging and changing packaging materials comes at a cost in terms of additional complexities and trade-offs. Not all types of actions have the same impact on the different aspects of the sustainability footprint. Technical and economic feasibility varies by plastic type and application, as well as by geographic region, and cost implications go beyond just packaging material prices and conversion costs. Shipment of packaged food containers from Maharashtra to Gujarat, for instance, is more economical if the current traditional packaging is considered. Swapping it with the new alternatives to plastic is a bold move as it greatly impacts costs. Here’s a look at how the Food & Beverage (F&B) industry has been driving innovations in the sustainable packaging space in India and globally.