Arnon Media Marketing Branding and Advertisements Review - March 2020

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he much anticipated 46th edition of Media Expo concluded last month
at Mumbai with a flurry of innovative displays from 159 exhibitors in the indoor, outdoor advertising, media printing and signage segment. The expo has proven to be
a prominent venue for witnessing trendsetting capabilities and exploring various opportunities emerging across the print media, signage
and digital advertising platforms. According to KPMG, India’s advertising sector experienced 13.9% growth in 2019 and is further projected to grow by 10.62% till 2021. The top 3 contributing sectors are Digital Advertising, Television and OOH advertising. The Indian digital signage market is projected to grow at a CAGR of
15.1% between 2019 and 2025 while the OOH advertising sector is expected to grow at 9.3% CAGR between 2019-2024. We have exclusively covered Media Expo Mumbai 2020 for our readers with some unique pictures.
As predicted by the experts, the next big thing
in signage is Digital signage. Even the OOH industry is fast adapting digital trends to it. DOOH or Digital Out-of-the-Home is becoming more popular with brands and advertisers using it. Our article on DOOH will help you get to know more about this advertising option.
We have put space in this issue for introducing new entrants in the market. Two new machines by Lipi Marketing based in Chennai are featured in this section. One is Lipi Marketing’s new pocket-friendly roll-to-roll UV-LED printer Kenjet U2-L1440 and the other is dual-use metal and non- metal laser cutting machine which they have introduced for the first time in India. Check the articles to know more about them.
There are also articles dealing with marketing subjects like the need for branding and the importance of coordination in an organisation. As always, we wish you a wonderful read!