Arnon Media Marketing Branding and Advertisements Review - February - March 2019

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Two important events of importance
took place in India in the last month
concerning signage industry and
advertising industry. The first event was
Media Expo 2019, Mumbai, the international
trade exhibition for the indoor & outdoor
advertising and signage industry which ran from
Feb 20-22 at Bombay Exhibition Centre. Media
Expo is undoubtedly the most trusted business
platform that brings together leading global
brands and creative professionals to converge
and discover path breaking future technologies.
Another highlight was the response it got from
the industry. The packed grounds reflect the
curiosity of the industry to know and possess
the latest technologies of the industry and it is
good news for all. We wish the next event to be
even more successful.
The second event was IAA World Congress
which took place at our own Kochi, Kerala from
Feb 20-22. The 44th edition of the IAA World
Congress had a special significance. It is for the
first time the World Congress came to India. The
venue was The Grand Hyatt Lulu International
Convention Centre Bolgatty, Kochi Kerala which
again contributed much to the state’s tourism
industry. The state was able to make it clear
to the world that it has recovered from the
aftermaths of the devastating floods in the last
year. The theme of the Congress was “Brand
Dharma” to bring to life the basic principles
that a brand has to follow to connect with its
customers and society at large.