Doubling Down on Climate-Smart Agriculture
Indian agriculture being a gamble of monsoons, crop yields continue to be climate sensitive and the fluctuations in temperature and rainfall pattern adversely affect crops productivity, thus threatening food security in India. In India, climate change has triggered an increase in temperatures by 0.6 °C to 25.1 °C between 1901 and 2018, causing shifts in monsoon patterns. According to government reports, productivity of  most crops is likely to decrease 10-40 per cent by 2100 due to increases in temperature, rainfall variability, and decreases in irrigation water. The major impacts of climate change will be on rain fed or un-irrigated crops, which are cultivated in nearly 60 per cent of cropland. A temperature rise by 0.5°C in winter is projected to reduce rain fed wheat yield by 0.45 tonnes per hectare in India. Government of India's economic survey (2018) estimated that the annual loss of $ 9-10 billion was due to the adverse effects of climate change. To overcome this, the Government of India highlighted the significance of a multi-stakeholder approach in addressing climate challenges and took up climate smart agriculture measures since 2011 to support the small and marginal farmers, who constitute 85 per cent of the farming population. 

Is SMART Farming A Smart Bet for India?
In the dynamic landscape of Indian agriculture, the dawn of smart farming 
technologies heralds a new era of innovation and efficiency. Recently, significant strides have been made in this sector, exemplified by Arya.ag’s, strategic partnership with Crystal Crop Protection Limited. This collaboration introduces a nationwide crop monitoring initiative powered by Arya.ag’s cutting-edge satellite crop monitoring tool, “Prakshep”. Such initiatives underscore India’s commitment to advancing agricultural practices towards greater productivity and sustainability, a commitment further reinforced in India’s Interim Budget 2024.

Phygital Farming Takes Root in India
In the heart of India's agricultural landscape, a transformation is underway, powered by the rapid growth of e-commerce platforms. Online platforms are becoming the bridge that connects farmers directly with buyers, eliminating the traditional intermediaries and ensuring fair prices. This shift holds the promise of addressing
long-standing challenges and propelling the sector into a new era of efficiency and sustainability. India’s agri-inputs market alone boasts a substantial $44 billion valuation, driven by over five lakh agri-input retailers serving as vital sources for farmers. As this marketplace rapidly evolves, combining the power of technology
and agriculture to revolutionise the way farmers, suppliers, and consumers interact, it brings together various stakeholders - farmers, agricultural input suppliers, equipment manufacturers, distributors, processors and retailers in one virtual marketplace. India’s B2B AgriTech companies have for decades been demonstrating
how digital platforms are addressing agricultural challenges by leveraging data, analytics, and innovative technologies to optimise farming practices, reduce wastage, and enhance the overall efficiency of the agricultural supply chain. Now, the promise of India’s agriculture e-commerce sector is poised to contribute
significantly to the surge in global agricultural e-commerce. That growth is primarily fueled by the demand for agricultural fertilisers, anticipated to secure the largest market share, closely followed by agricultural pesticides. 

“With farmers’ engagement  in energy generation, we’ll be able to produce energy worth Rs 10 lakh crore” :NITIN GADKARI, Union Minister for Road Transport & 
 Highways; Chief Patron, Agrovision
At the 14th Agrovision Summit, India’s Premier Agri Mega Event, held between 
November 24 and 27, 2023 at Panjabrao Deshmukh Krishi Vidyapeeth (PDKV) 
Ground, Dabha, Nagpur, AgroSpectrum had the opportunity to interact with the 
stalwart politician and Chief Patron of Agrovision, Nitin Gadkari, Union Minister 
for Road Transport & Highways. Gadkari shared his views and ideas to further the 
aspirations of India’s farmers and citizens alike. His zeal for the empowerment of 
farmers, focusing on innovations that can benefit the farmers and the agriculture 
sector at large has, as always, been profound


RESHAPING AGRICULTURE With AI, DRONES & BIOLOGICALS
The global sustainable agriculture market is on a trajectory to reach over $31.35 billion by 2031, exhibiting a robust compound annual growth rate (CAGR) of 10.17 per cent from 2023 to 2031. India has a major role in this transformative journey, where sustainable farming is emerging not just as a necessity but as an economically viable, socially supportive, and ecologically sound approach to crop cultivation. This
transformation has been enabled over the past year by a synergy between government support, the complementary development of cutting-edge technologies by industry and a proactive push from the corporate sector. To explore the milestones in the growth of the sustainable agriculture market in India, the theme of the AgroSpectrum cover story is 'Sustainable Agriculture,' which is consistent with the outline set by 14th Agrovision i.e. “Sustainable Farming through Skilling and Technology”. In our special Dec ’23 issue, AgroSpectrum delves deep into the realm of growing sustainable farming technologies through a series of analytical and informative articles on advancements in sustainable agriculture.

SEEDS of CHANGE
ccording to TechSci Research, the Indian seed market is valued at $3,914.36 million in 2023 and is projected to grow at a CAGR of 7.41 per cent by 2029. The seed industry has recently gained the attention of investors and Indian investors are eager to see Initial Public Offerings (IPOs) from the seed industry. The government has authorised FDI in agricultural fields such as development and production of seeds and planting material. Apart from this, many private entities are getting attracted towards seed companies and are investing in them. The latest example is Summit Partners, a private equity group, that has bought a minority investment in two of India's leading seed companies, Nuziveedu Seeds Ltd. and Krishi Dhan 
Seeds. Crystal Crop Protection Limited recently made a smart purchase from Kohinoor Seeds by acquiring  the Sadanand Cotton Seeds company. Leading seed companies are also incorporating cutting-edge digital  technologies to mitigate the effects of pests, climate, and other external variables on farming, propelling 
the market to expand. Data science, AI tools, cutting-edge phenomic analysis, and genomic sequencing are being leveraged to enhance production. However, there are certain challenges that are hampering the growth of this sector. For instance, marginal investment in R&D, short shelf life, unpredictability of demand, lack of effective monitoring mechanism, among others, are becoming a dampener in this growing sector. 

Millet as India’s Pillar of Sustainability
India is the world’s leading producer of millets accounting for over 40 per cent of global production. Andhra Pradesh stood in the first place in the country in millet productivity in 2022, as per the National Bank For Agriculture And Rural Development (NABARD) annual report 2022-23. NABARD has been promoting 22 
millet-based farmer producer companies in Andhra Pradesh. These FPCs have nearly 9,970 farmers as members and are engaged in millet-based business activities such as input supply, procurement, providing custom hiring services, and processing and marketing of the millets, among others. In order to provide support to entrepreneurs for recipes and value-added products to promote millet consumption under the International Year of Millet (IYoM) 2023, the Ministry of Agriculture has funded 66 startups with more than Rs 6.25 crore. A remarkable increase in the number of startups in the millet sector has caught the government’s attention to turn the production and promotion of millet into a mass movement in India and abroad. According to the Agricultural and Processed Food Products Export Development Authority (APEDA), India has witnessed more than 80 startups in the millet sector in the past year and a half. On the other hand, there  are certain challenges such as lack of awareness amongst the consumers, high cost of millet procurement and processing, maintaining smooth supply, and cost of multiple distribution channels, that are hampering the growth of this sector. Let's take 
stock of how impactful has the International Year of Millet been in India so far.

Bolstering Value-Added  Agri Exports 
Food processing involves the conversion of raw agricultural materials into consumable products or the transformation of one type of food into various other forms. This encompasses a wide spectrum of techniques, ranging from grinding grains to produce raw flour, engaging in home cooking, to employing sophisticated industrial methodologies for crafting convenient foods. Considering the fact that India is the world's largest producer of spices, milk and pulses and the second largest producer of tea, sugarcane, food grains, fruits, and vegetables, there has been continuous attention of policymakers to  process it for a variety of reasons, reducing food loss and waste, increasing shelf life, enhancing farm’s income, and making food available to India’s growing population at affordable prices.

VIABILITY of Vertical Farming
The past decade has witnessed an increased dependence on technology and tech-enabled agriculture. The government, too, has been actively promoting the adoption of agri innovations, including AI, ML and monitoring of crops via satellite. With a focus on increasing productivity and providing precise data to cultivators for informed planning, technology has made significant inroads. Vertical farming is one such technological marvel gaining traction worldwide. It is particularly popular in smaller countries facing land constraints and water scarcity. Countries such as Singapore, the Middle East, the UK, and Japan have embraced vertical farming,
revolutionising their agriculture. However, in India, while vertical farming has gained some momentum, its adoption remains limited to urban areas, as traditional farming is still the more convenient and profitable choice for rural cultivators. Yet, there is a new crop of startups that are keen to make vertical farming widely accepted by farmers and consumers alike.

Future-proofing with Regenerative Agriculture
In a significant development for the regenerative agriculture sector, IITM Pravartak and WayCool Foods have joined forces to create the Regenerative Agriculture tech stack. This collaboration, which brings together the expertise of IITM Pravartak and the deep industry knowledge of WayCool Foods, aims to revolutionise farming practices in India and establish a robust ecosystem for regenerative agriculture. By leveraging innovative solutions and advanced technologies, the partnership seeks to drive the adoption of sustainable agricultural practices among Indian farmers, contributing to a greener and more sustainable future.

India Bolsters Horticulture Sector to Boost Export
The horticulture sector, which contributes approximately 33 per cent of the gross value of agricultural GDP, is emerging as a key driver of economic growth and transitioning into an organised industry encompassing seed trading, value addition, and exports. India holds the second position globally in fruits and vegetable 
production, following China, as per data from the Agricultural and Processed Food Products Export Development Authority (APEDA).  The export growth is hindered by challenges such as inadequate adherence to international quality standards, marketing diffi culties, inadequate transportation infrastructure, fragmented supply chains, and insuffi cient storage facilities. To address these challenges, the government has allocated Rs 2,200 crore in the Union Budget of 2023 for
the development of the horticulture sector. This provision aims to promote the availability of disease-free, high-quality planting material for valuable horticultural crops. Additionally, the government has permitted five private fi rms to undertake cluster farming of specifi c horticulture crops on a pilot basis in approximately
50,000 hectares with an investment of Rs 750 crore. The government is progressively adopting a cluster value-chain-based approach to position Indian horticulture as a leader in the global market. The utilisation of artificial intelligence (AI) and the Internet of Things (IoT) in providing end-to-end solutions for growers and buyers, the establishment of more horticulture clusters, fi nancial support from the government and private sector, and improved infrastructure for storage and logistics will contribute to making the horticulture supply chain more robust.

Splicing Away to Agri Self-reliance
The application of molecular biology and genomics to farming, known as agrigenomics, has the potential to significantly transform India's agrarian landscape. India is one of the world's largest consumers of food, with a population of over 1.3 billion, and the agricultural industry employs over half of the country's workforce. However, Indian farmers face various challenges, including pests, diseases, unpredictable weather fronts and the need to increase yields to feed a growing
population. Agrigenomics offers potential solutions to these problems, but its implementation has been slow in India. CRISPR/Cas9, also known as the "genetic scissors," was recently discovered by Emmanuelle Charpentier and Jennifer Doudna, who were awarded the Nobel Prize in Chemistry in 2020. This technology allows scientists to make precise modifications to the DNA of various organisms, including plants, animals, and microbes. It has the potential to revolutionise agriculture
by enhancing yield, expanding food variety, improving nutrition, creating disease and pest resilience, reducing food waste, and promoting sustainable farming practices. The 'GenomeEditing' technology is currently under scrutiny as AgroSpectrum examines its impact on the agriculture industry in general, with a particular focus on the future of India's agriculture sector. 

Betting on Biostimulants for Enhanced Yields
Factors such as the growing popularity of organic farming, surging demand for
environmentally friendly agricultural inputs, and official encouragement of the practice, are driving the expansion of the biostimulant market in India, though inadequate production infrastructure may present challenges in distributing products on time and in sufficient numbers. The lack of education, awareness and encouragement of biostimulant use in India's agricultural sector further exacerbates this problem.

IT'S GO TIME  for Plant-based Meat Industry 
The plant-based food sector presents an incredible opportunity to India for the long term by effectively and efficiently utilising natural resources and adding value through processing. It can cater towards the populations living and working in cities as well as those in rural settings, who increasingly have access to cold chains and upermarkets. It can leverage the unique strengths and qualities of its indigenous crops. The export market for India’s plant-based sector is projected to be significant by 2030, with the plant-based meat market expected to be larger than that of milk, as per a report by the Agricultural and Processed Food Export Development Authority(APEDA). The plant-based meat market is projected to range from $283 million to $880 million (Rs 2194 crore to Rs 6824 crore). Although the Indian plant-based meat market is currently in its nascent stage, it has already established its position in the market. The market is still small at around Rs 300 crore, but it has the potential to grow 8-10 times and reach Rs 3,500 crore by 2026. Let's take a closer look at the buoyant plant-based meat space.

A Midas Touch For Agri Waste
Human endeavours have scaled new heights in all spheres of 'civilisational' comforts and scientific advancement, including growing resilient and high-yielding crops. Agricultural activity has reached the zenith of modern food cultivation potential. Yet, one common thread of these endeavours is the sheer volume of waste
generated. Agriculture and allied industries, too, are bogged down by this. The Ministry of New and Renewable Energy (MNRE) statistics show that annually India generates about 500 million tonnes of agricultural and agro-industrial leftovers. According to a recent media report, between 16 and 17 million metric tonnes (MMT)
of grains are lost each year due to inefficient food management systems. Unscientific grain harvesting and storage practices are mostly to blame for this problem. The same holds true for the massive wastage of fresh fruits, vegetables, milk and dairy products every year due to antiquated storage, transport and distribution methods. However, numerous initiatives are now being taken to minimise and convert this agricultural waste into various types of products and services. As things are changing for the better, although at a slow pace, let’s take this up with a few industry insiders who can shine some light on this pressing issue.

Could Indian Wine Be Toast of the World?
Wines from India are now among the best in the world. People were more open to trying new wines of all sorts and price points while quarantined at home or while binging on homecooked meals as a form of entertainment during the pandemic-induced shut down, which contributed to the resurgence of India's viticultural industry. Wine sales have surged as a result of new brand innovations aimed at appealing to customers. As statewide alcohol restrictions have been loosened, the industry too has got a new occasion to rejoice. What remains to be seen is a marked increase and acceptance of Indian wines for their quality, taste and brand value. Let's explore this facet of the Indian wine industry.

AGRICULTURE 4.0: One Giant Leap For Mankind?
India is moving forward to become the largest exporter of agri commodities. The latest export of agricultural and processed food products has increased by 25 per cent within six months of the current Financial Year 2022-23 (April-September) in comparison to the corresponding period of FY 2021-22. To achieve the export target of $23.56 billion India needs to implement Agriculture 4.0 which includes use of new farm technologies, Public-Private Partnership, enhanced digital literacy and access, and secure platforms to efficiently exchange data. This purported Fourth agricultural Revolution (or Agriculture 4.0) will equip farmers to grow more food on less land while feeding more people. It entails leveraging of game-changing technologies such as Internet of Things, Agricultural Robotics, Artificial Intelligence, Machine Learning, Drone Tech, Precision Agriculture, Agricultural Biotechnology, Big Data & Analytics,
Blockchain Technology, among other innovations which promise to drive India's economic growth and stabilise the global food system. Agri feeds are also a key component of the smooth functioning and development of profitable agri businesses. AgroSpectrum takes a closer look at the promising future farming technologies, including those that could make India self-sufficient from 'Feed to Fuel'.

Do CONTRACT FARMING Advantages Outweigh Concerns?
Contractual agreements between the farmers and agribusiness companies have gained
immense momentum in many developing countries including India. Besides ensuring
economies of scale, contract farming facilitates access to technology, capital and quality
inputs for the farmers. Consequently, the arrangements hold much significance given that
agriculture accounts for 16 per cent share in India’s GDP against its 4 per cent share in
world GDP and 55 per cent of the country’s population is dependent on it. However, there
are a number of business and legal challenges plaguing the commercial agreements
between the sponsoring companies and the farmers. Enforceability of contracts by
either party is a worrisome aspect that calls for immediate attention from the various
stakeholders. The centre announced the Model Agricultural Produce and Livestock
Contract Farming Act 2018 with a view to address such discrepancies. The primary
purpose was to legi$mate contract farming in India which has been largely based on the
provisions of Indian Contract Act 1872. AgroSpectrum India digs deeper into the contract
farming landscape to uncover the complexities and benefits.

Is Carbon Credit A Long Con?
Global carbon pricing revenue in 2021 increased by almost 60 per cent from 2020 levels, to around $84 billion, providing an important source of funds to help support a sustainable economic recovery, finance broader fiscal reforms, or invest in communities as part of the low-carbon transition future, according to the World Bank’s annual “State and Trends of Carbon Pricing” report released on May 24, 2022. The report noted that the past year has seen some very positive signs, such as the significant increase in revenue that can be invested in communities and in supporting the low carbon transition. Since 2004, the Indian market for carbon credits has been expanding, but it is still in its infancy. The nation's goal is to achieve net zero carbon emissions by 2070. India developed the first exchange in Asia, the Multi Commodity Exchange (MCX), to facilitate the trading of carbon credits. Many agribusinesses have already begun collaborating with farmers to help them sequester
carbon, which will allow them to earn carbon credits. To maintain a transparent operating system in this sector, numerous advancements are still required on the regulatory and market fronts.

Prismatic View of Apiculture Profitability
The rising prevalence of chronic medical ailments, such as diabetes, heart disease,
and cancer, represents one of the key factors positively influencing the honey market
in India. In addition, the escalating demand for immunity-boosting and health improving products is offering lucrative growth opportunities to honey manufacturers.
The rising utilisation of honey in home remedies is also increasing the sales of
honey in the country. Apart from this, scientific validation of the medicinal properties
of honey and its rising usage in formulating medicines for the treatment of cough
and acute throat infection on account of its antiviral, antifungal, and antibacterial
properties is augmenting the market growth. Additionally, leading players are
focusing on launching different product variants, which is propelling the market
growth. Along with this, the Government of India is introducing various training
programmes and mentoring services to educate farmers on the latest beekeeping
practices. Furthermore, the expansion of organised distribution channels, such as
supermarkets, hypermarkets, convenience stores, and general stores, along with the
thriving e-commerce industry, is stimulating the market growth. Moreover, increasing
investments by key players in research and development (R&D) activities to improve
extraction processes are anticipated to drive the market further.

How Technology is Driving Agri Value Chain
The agriculture value chain consists of the entire gamut of activities from seeds to last mile delivery of agri produce and includes men and machines engaged in agricultural activities. Therefore, an agricultural value chain would incorporate developing seeds, sowing, pest control, agricultural production, harvesting and handling, transportation, storage, processing, packaging, finance and market linkages. Technology is playing a vital role in agri value chains by providing endto-end solutions and leveraging AI to bring the power of predictive intelligence to enhance productivity and profitability

Strategic Steps towards Agri-export Boom
India is among the world’s leading producers of sugar, spices, cereals, milk, fruits and vegetables, red meat, and seafood products. India’s export basket is a diversified mix led by rice ($9.65 billion), wheat ($2.19 billion), sugar ($4.6 billion), beef (1.5 million metric tonnes carcass weight equivalent (CWE) of beef and veal were exported from India in 2021) and other cereals ($1.08 billion); altogether exports of agricultural products (including marine and plantation products) for the year 2021-22 have crossed $50 billion, the highest level ever achieved for agriculture exports. But the country recently saw a ban on wheat exports when there was a turn in the global geopolitical situation. Given the external factors, India’s resources as well as its domestic needs, an important question that arises is how sustainable is this growth in agri-exports? Here, AgroSpectrum tries to find an answer.

Why Crop Insurance Can’t Be Elusive.
For rural transformation and national economy, agriculture's structural characteristics demand significant government and financial sector 
interventions, not only to ensure household food and nutritional security for farmers but also to generate savings and investments in this grossly  underfunded sector. Poor risk management tools in the country offer a huge opportunity for the emerging crop insurance to pull the producers out of poverty by insulating them from income shocks and ensuring a fair share of the price is paid to the farmer. Let's explore where we stand in terms of empowering farmers with a sound financial recourse to risks and not make them 'fall guys' of dire circumstances.

Envisioning India as Global Drone Hub
Today, satellite-driven technology, big data analytics and digital solutions are helping
farmers in many countries including India to make better and more informed cropping decisions. Drones have become one among the most promising emerging technologies. However, the benefit quotient of these airborne unmanned tech can be expedited by some swift and pragmatic governmental interventions. According to a report published by Allied Market Research, the global agriculture drones market size was valued at $0.88 billion in 2020, and is projected to reach $5.89 billion by 2030, registering a CAGR of 22.4 per cent from 2021 to 2030. Keeping these stats in mind, let's delve deeper.

Why farm mechanisation is crucial to agri boom
The current valuation of the agriculture sector in India stands at $370 billion, and the value for the sector is definitely increasing by the year. According to the Economic Survey 2020-21, GDP contribution by the agriculture sector was 19.9 per cent in 2020-21, an increase from 17.8 per cent in 2019-20. Further, amid COVID-19, it was the farming community that showed exceptional resilience, which resulted in agriculture being the only sector to post a 3.4 per cent growth at constant prices in 2020-21, when the entire economy contracted by 7.2 per cent. As the thrust in the sector is constantly moving forward, it’s imperative that our farmers get more and
more options in the market for their produce. And, there are indications that India is being aggressive in expanding the country's agriculture and processed food sector into the global market. Let us examine the role of new tech in mechanisation that can propel India’s agri growth.

Why Proactive Feminism Must Previals in Agri 
Agriculture, not unlike other sectors, continues to be male-dominated in India. However, due to various agricultural policies introduced by the government, this picture is changing and more women agro entrepreneurs are actively entering this sector. But, is that enough? What steps can be taken by, not just the government, but also by the new crop of enterprising women agripreneurs? We shall unearth just that, and more

Why foodgrain exports continue to falter
Despite presenting a very vibrant and colourful picture, Indian food grain exports failed to hit the right spot at the international market. The unscientific use of pesticides in food grain leads to rejection of the product in the international market, adding to the burden of farmers. Several countries have strict norms regarding the permissible amount of pesticides in food grain. Apart from that, there are still various gaps that need to be filled when it comes to domestic utilisation of excessively produced food crops and managing pesticide residue. Let’s get to the bottom of this ongoing ‘pain point’ in Indian agriculture.

SUSTAINING AGRI BOOM IN 2022
India has the second-largest arable land resource in the world. With 20 agroclimatic regions, all the 15 major climates in the world exist in India. The country also
has 46 of the 60 soil types in the world. India is the largest producer of spices,
pulses, milk, tea, cashew, and jute, and the second-largest producer of wheat, rice,
fruits and vegetables, sugarcane, cotton, and oilseeds. Further, India is second in the
global production of fruits and vegetables and is the largest producer of mango and
banana. During the 2019-20 crop year, food grain production reached a record of 296.65  million tonnes. In 2020-21, the Government of India is targeting food grain production of 298 MT. Consumer spending in India will return to growth in 2021 post the pandemic-led contraction, expanding by as much as 6.6 percent. The total area sown with rabi crops was 34.8 million hectares by November 27, 2020, 4 percent more than the previous season, and 2 percent above the average of the last five years.

Floriculture Boom Adds to Agri growth Bouquet
The Government of India has identified floriculture as a sunrise industry and accorded it 100 per cent export oriented status. Floriculture in India, is being viewed as a high growth Industry. Commercial floriculture is becoming important from the export angle. The liberalisation of industrial and trade policies paved the way for development of export-oriented production of cut flowers. The new seed policy had already made it feasible to import planting material of international varieties. According to IMARC, a market research company, the Indian floriculture market is expected to reach a value of Rs 661 billion by 2026, exhibiting a CAGR of 19.2 per cent during 2021-2026. As per figures provided by Agricultural & Processed Food Products Export Development Authority (APEDA), the country has exported 15,695.31 Metric Tonnes (MT) of floriculture products to the world for the worth of Rs 575.98 crore/($77.84 million) in 2020-21. We take a closer look at the projection for this new ray of agri growth for India.

Agro Finance sprouts new roots
Despite being a very productive sector, capital flow into the agri sector has been a sticky wicket. Outdated warehousing and distribution systems, lack of financing options and minimal presence of commodity exchanges have been major stumbling
blocks in the growth potential of the ‘evergreen’ sector. Here’s where the synergy
between the agro industry, banks, private lending institutions and young intrepreneur promises to help the industry take off in a big way. New schemes and financial service have cropped up notably, playing a pivotal role in agri and allied sectors. We shall examine the new shoots of development in the Indian agro finance space. 

AgroSpectrum India April 2024

AgroSpectrum India March 2023

AgroSpectrum India Feb 2024

AgroSpectrum India January  2024

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AgroSpectrum India Nov 2023

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AgroSpectrum Dec 2021

AgroSpectrum Nov 2021

Agrospectrum is a B2B digital media platform catering to all sub-sectors and verticals of the agro business – from food grains to inputs, machinery, live-stock, fisheries to agro tourism.  It regularly updates on latest news on Agri—business and analytical & informative articles targeted at agro industry and business leadership, key decision makers; R&D, policy makers, academia and farmers’ community leaders.  The portal is devoted to agriculture related business and not farming activity. It neither informs nor guides the farmers on direct farming, but handles allied and peripheral areas of agriculture related activity called agriculture business.

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Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from thousands of best-selling titles.

Gift your loved ones with a Magzter Gift Card instantly and give them the freedom to read their favorite magazines from {{magCount}} best-selling international titles.

Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

In the event that you encounter any objectionable content on our platform, we have put in place a grievance redressal policy to address your concerns.

Magzter Inc. (“Company”, “we”, “us” or “our”) knows that you care about how your personal information is used and shared. Please read the following privacy policy (the “Policy”) to learn more about our privacy practices. By visiting any of the websites operated by the Company, and any sub-domains thereof, or using any of our mobile applications and other methods of content distribution (collectively, the “Service”), you acknowledge that you accept the practices and policies outlined in this Policy, and you hereby consent that we will collect, use, and share your information in the following ways.

Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

Magzter is committed to providing a safe and secure platform for our users. Please note that Magzter is merely a platform for publishers to distribute their content. We do not control or endorse the content published on our platform. We cannot be held responsible for the actions of our publishers or their content.

Magzter is not responsible for compensating any party that has suffered damages or incurred costs due to any content, or part of the content, that violates their rights. Magzter is not liable to face any legal action in civil court for any violation of rights caused by any content, or part of the content, that infringes the rights of a third party.

Magzter offers the world’s largest {{allyoucanread}} subscription service called {{gold}} which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

Magzter offers the world’s largest “All-You-Can-Read” subscription service called Magzter GOLD which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

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Prior to Magzter, he was the President of Dot Com Infoway (DCI) and Galatta Media. His duties included strategic marketing, partnership development, and monetizing content globally. DCI grew from a small team of 3 in 2000 to 300 by 2011 and was dealing with web, software and app development for clients globally.

Since we launched, Magzter has been committed to partnering with global organizations to provide the greatest possible newsstand technology & service to our customers. Whether you are looking to offer magazine subscriptions to your customer database or just want to learn more, Magzter is committed to helping your business grow. To find out more, please fill out the questionnaire below:

The DMCA allows us to restore the removed content if the party filing the original DMCA Notice does not file a court action against you within ten business days of receiving the copy of your Counter Notice.

This Policy covers Company’s treatment of personally identifiable information (“Personal Information”) and other information about you and your computer or device that Company gathers when you are accessing the Service. We may collect Personal Information from you, as explained in more detail below, and we use this Personal Information internally in connection with our Services, including to personalize, provide, and improve our products, services, content, and advertising, and to allow you to set up a user account and profile, to contact you, to fulfill your requests for certain products and services, and to analyze how you use the Services. In certain cases, we may also share some Personal Information with third parties, but only as described in point 4.

This title is included with your Magzter GOLD subscription

To analyze the quality of content and provide appropriate feedback to publishers

We have designated a Grievance Officer to address any complaints related to objectionable content.

We request that any complaint related to objectionable content be sent to the Grievance Officer through email to the above-mentioned email address. We also request that you provide the following details when making a complaint:

and the App that provides you the capability to order, subscribe to and receive the delivery of various magazines, books, news and magazine and publication related content (collectively known as 'Publications') and to have these digital versions of the Publications delivered to you

c. We also collect information associated with your use of the application in order to make personalized recommendations. If you provide your third-party account credentials to us, you understand some content and/or information in those accounts (“Third Party Account Information”) may be transmitted into your account with us if you authorize such transmissions, and that Third Party Account Information transmitted to the Service is covered by this Policy.

f. The Personal Information we collect allows us to respond to your requests, improve our products and services, customize the advertising and content you see, and communicate with you about new products.

is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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