The Transformation of Beauty Services 

What is changing in the beauty services available in salons today? 
Just about everything I would say! Salons are embracing Tech in all ways - right from the way they interact with their customer, to how they deliver the treatments. 

Clients are becoming familiar with AI mirrors which scan their face in seconds to offer a quick diagnosis and a recommendation from their therapist. Scalps too can be scanned for scalp and hair health to enable professional hairdressers recommend a proper course of action. 

Skincare treatments have transformed from the ubiquitous monthly ‘facial’ to elaborate treatments targeted to solve specific problems. The magic in the aesthetician’s fingers is now supplemented with scientific tools which aid them to deliver more effective treatments to the satisfaction of their customers. Specific Laser treatments, IPL, RF, Microneedling, Micropigmentation, LED Lights, and advanced Peels are all increasingly seen in top salons across the country

Undoubtedly, the consumers have come to expect better and more result-oriented treatments in their salons. And it is for the salons now, to live up to their expectations! 

Catch the latest trends in Natural Beauty in this issue! We also bring you a Sneak-Peek of our upcoming HBS 2024! Enjoy this issue!

Wishing all our readers a Happy New Year!

Quote

“Consumers have come to expect better and more result-oriented treatments in their salons”

2023 - The Year the Was! 
As 2023 ends, it is time to see what created waves in the beauty industry this year! 
The Indian beauty market became the 4th largest in the world in 2023 at $1.35bn and is projected to grow to $2.27bn by 2027 (industry sources). This growth is evident in the rapid rise in the consumption of beauty products as well as services. The beauty boom attracted two major corporates Tata and Reliance to enter the beauty segment with both online and as retail stores - Tata Cliq and Tira. With Shopper’s Stop launching SS Beauty, Nykaa ruling online, and so many other options to choose from, the Indian consumer is really spoilt for choice! 
Riding this growth wave, the industry too shared their ambitious plans and growth targets. L’Oreal India aims to become a $1bn business in 3-4 years, while HUL predicts that beauty and personal care will be their key growth drivers till 2028.  
India is growing in importance not just as a beauty market, but also as a resource for natural ingredients, for research, and for manufacturing! Home-grown Indian beauty brands are getting noticed, and recently, Honasa, listed on the NY Stock exchange, following the listing of beauty retailer Nykaa a couple of years ago, signaling a new era for ‘Made in India Cosmetics’. 
As we close the year, we also remember the big industry milestones. Toni & Guy celebrated their 60th  this year, Wella Professionals became the #1 salon colour brand in the world, Schwarzkopf Professional became the 2nd fastest growing hair care brand in India, and StyleSpeak turned 21! 
Good Cheer and Season’s Greetings to all our industry friends. Wish you a Happy New Year!     


Coming of Age @21

There is a sense of great achievement and delight when one finally turns 21! 

Today I am so happy and proud that StyleSpeak – our ‘home grown’, made-in-India magazine has turned 21 this month. And that our effort and commitment to create a specialized magazine for this industry has succeeded!

Whether launching a magazine or a business - achieving this big first milestone makes all the years of ups and downs, the challenge of building of the brand, brick by brick absolutely worth it! 

I started publishing StyleSpeak, a specialized magazine for the beauty professionals and services providers in India in 2002.  It was a natural corollary to the IMAGE - first Beauty Show in India that was organized by us from 1997 onwards where we had the entire beauty industry come together in an exhibition, conference, hair shows, competitions and seminars.   

Back in 2002 the service industry was just about getting started and international brands were looking towards India with anticipation and hope of exploiting the billion-consumer market. At that time StyleSpeak’s goal of supporting the industry with the latest industry information on products, trends, education helped the industry grow. And as the industry grew, so did we! 

We are today so fortunate for the wonderful, strong friendships we have made in this industry!  They have supported us as strongly as we have supported them, and for that I am grateful! 

As I look forward to years and years of friendship and collaboration, a big ‘Thank You ‘to all our industry friends! 

We couldn’t have done it without you!

HBS - Inspiring the Inspirers

Inspiring creativity in already creative professionals is a tall ask! To do it as ‘the Face’ of the HBS show which is filled with thousands of creative people, is even more challenging. But it’s a project each HBS Creative Team looks forward to with great anticipation and excitement. 

Every year, the StyleSpeak team gets into a huddle to decide the artistes on the Creative Team creating the ‘Face’ of the upcoming HBS Show. Our belief in the amazing talent and creativity amongst our hairdressers, make-up artistes has always been proven - evident in the 5 amazing looks we have created in the 5 editions of the StyleSpeak HBS Show held so far.   

The ‘FACE of HBS’ must spell DRAMA, FASHION and ELAGANCE. It must shout CREATIVITY, but at the same time must INSPIRE the viewer to believe they can do it too! The HBS 2024 Face has the Retro stylish look of the 60’s. It blends style with elegance, while at the same time being inspired by fashion forward, Avant-garde cool.  

Take a look at our ‘Behind-the-Scenes’ story of the Shoot (pg. 54) with details of how the creative artistes, stylists and the photography team brought ‘the Look’ of HBS 2024 to life!

Amongst other stories you should catch up on are “Festive Makeup Trends for the Season” on pg 58 and explore the trendy versions of “Classic Chignons” on pg 86. Another must-read is “Benefits of yoga on skincare” on pg 108 for all who are looking for a healthy skin.

Wishing all our readers a happy Festive Season!

QUOTE
The HBS 2024 inspiration– Retro stylish, elegant 60’s, and fashion forward, Avant-garde cool. 




Lights, Camera, Action..it’s the Indian Wedding Season! 

The big fat Indian Wedding just got bigger!

In the last two months of 2022 alone, 3.75 lakh crore INR (an approximate 46bn USD) were spent on weddings. And according to a report, this figure was expected to reach 159 billion dollars or 13 lakh crore INR) in the first six months of 2023.

Around 32 lakh weddings took place between November ‘22 and February ‘23. Indians love weddings, making for a billion-dollar wedding services industry! And even if weddings have a smaller guest list post Covid, the money being spent has increased. 

For Salons, Bridal business encompasses the groom, the family and friends too.  Months of prep and trials are done in salons before the actual wedding comes around! In fact, the revenue potential of the wedding season is so big that several exclusive Bridal Studios have sprung up which go beyond the hair, make-up, beauty and nail services, to offer also advanced aesthetic treatments for the skin, hair and body.  

Our Bridal Issue brings you the ever popular “StyleSpeak Bridal Palette 2023” curated exclusively for our readers (Pg. 52) whilst grooms can be inspired by “Trending Hairstyles for Grooms” on pg 56. Our story “5 Best Pre-Bridal Facials” (pg. 60) will definitely inspire you to up your skin game and Bhopal is our Regional Focus (pg. 90) for the month. 

I hope this issue will be as interesting for you to read, as it was for us to put together for you!

Happy Reading!

QUOTE
The wedding business is so big that several exclusive Bridal Studios have sprung up.

Skinification in Vogue!
 
‘Skinification’ has become the latest ‘in trend’ word of late! For some time now, consumers have been looking for skincare - like benefits in their hair or make-up products.  But, what does that mean?
 
Basically, consumers are looking for more ‘care’ in their hair or make-up products. More scalp-to -tips care that is deeply hydrating, moisturizing and even repairing for hair. In make-up, it would mean the inclusion of actives which offer sun protection, or deep hydration, or even those that fade pigmentation.
 
So, how about skinification of skin? Well, the idea is just the same - higher performing skincare, more result oriented, and giving faster results! More consumers than ever before are looking for these qualities in their skincare products as well as their therapists in salons. However, if these are found wanting, they don’t hesitate to turn to medical clinics / cosmetologists for solutions.
 
To know more about what is happening in skincare today, read our interview with Aurelian Lis, Global CEO, Dermalogica on pg 52. This Beauty Special Issue gives you all the trending latest treatments and products for a well-cared skin today! Here are some you must not miss……… “Skin Sensitivity” on pg 54, “Hyaluronic Acid for Skin” on pg 60, “Mastering Active Ingredient” on pg 58 and “Latest trends in Chemical Peels” on pg 64.
 
 
Happy Reading!

Use Technology to Transform Your Salon Business
At a time when the world is embracing technology in almost all walks of life, Salons and Spas must keep pace. 
As technology facilitates and enables easier and smoother ways of doing tasks, it has increasingly become a part of our daily life. In the salon too, tools and gadgets used by the hairdressers and beauty therapists have become more efficient, intuitive and eco-friendly.   
Some of the unique customer friendly tech that salons can use include some initiatives I have come across lately. An AI Mirror in the salon reception which invites customers to scan your face, present a diagnosis and suggest possible treatments was one; another was the new launch of a Hair Colour App which scans the clients’ hair, analyses it, and offers virtual hair colour options to choose from.
Other new tech that is increasingly in use are eco-friendly measures for the salon e.g. enabling lower consumption of water in the backwash and power consumed in the lighting too. 
Reaching out to your customers whether new or existing, is important. Your salon website could incorporate an AI assistant who is prepped to answer frequently asked questions especially by new clients. On the other hand, existing clients could avail of online web-cam consultations – a time and space saving initiative. 
I hope you enjoy reading this issue and keeping track of what’s new in salon tech!
Happy reading
Quote: Salons and spas use technology to stay a cut above the rest.

That ‘hands don’t lie’ is only too true. 
A glance is all one needs, to figure someone’s age. But no longer can they 
become the milestone of a client’s years. Not if you have something to do about it!

I remember the time when all you did to dry your hair post shampoo was to sit in the sun! But hairdryers have certainly made our life easy today. Five minutes is all it takes to get your hair dry, and what’s better…..perfectly smooth and styled!

As a salon owner you are constantly evaluating business proposals that will enhance your business. 'Nails', in the past few years have been a new welcome addition to your business. Whether as a single Nail Station or a complete Nail Bar, you have offered your clients specialized nail services.

Creating welcoming spaces is an art. And as a salon or spa, you want your client to feel welcome, cared for and pampered from the time they step in, right till the time they leave.

How far we have come from the 20 proverbial strokes at bedtime!

Shhhh, it’s true! Indian men are finally coming out of the closet.

The crazy rush of parties for Christmas & New Year is over. You and your salon staff have taken a breather. It’s time to get back to business!!

Research shows that 59% of women read product labels to identify harmful ingredients prior to purchase. Of beauty products that is. 

Change it is…and what a change! The unexpected demonetization of high currency notes has turned business topsy turvy across the country. What would have been a big bang festive, bridal season has turned suddenly into a slack one.

It gives me great pleasure to announce that SS has completed 14 years in the professional hair and beauty industry. It is with your amazing love and support that we have prospered and grown through these years.

The International catwalks glorified the ‘individual’ offering a welcome fresh perspective of the Beauty Trends to the new season.

The bridal business is seasonal in India, based on auspicious mahurats and days. And in that period your income zooms hundredfold metaphorically speaking!...

We are all familiar with this popular saying, but there is usually considerable effort and care which results in ‘true’ beauty! As professionals you all know the best ways to diagnose your clients’ needs and treat them. Today clients seek perfection – perfect face, perfect body! And they are quick to seek your expertise to achieve them...

Even the best hairdressers in the world need great gadgets to get fabulous results. And given that all clients want to step out of your salon in picture perfect condition, do you have the right tools for that faultless finish?

Young Talent, Hello Summer Looks for this summer, Salon Review Reviewing Panache Salon & Academy, Spread the word Gurmeet Kamra, an aesthetician talks of how education can change your life and more...

A Matter of Design - Show your clients how much you love them….through your salon/spa design! Impress them with an uber creative space, lull them into peace in serene spaces, or wow them through unique design aesthics. Salon owners are doing all this and more to make an impression on their clients...

It is important to ‘never stop learning’ whether you are on the creative side of the hairdressing business, or the business side. It is with this in mind that I am focusing on the importance of ‘Retailing’ for a salon whether for hair, beauty or nails. Most salon realize that their retail area can be an important source of profit, but this area is too often overlooked....

No prizes for guessing that it’s a man asking this question today….quite far from the original young lady in the story!  
The Indian male has quite come into his own. Gone are the days when male grooming was a shave followed by a splash of aftershave and a quick burst of deo. Today salons are equally populated by men and women alike competing for services like waxing which was earlier the lady’s domain.  And what’s more, they are spending more. 
Men are happily stepping into unisex salons today which have a new age or an industrial look. Have a special ‘male only’ menu at hand with appropriately named treatments. Men are uncomfortable with ‘feminine’ lingo, and you have to find ways to wrap a quintessentially feminine product in masculine hues.
Our Men’s Special brings you everything from tips to styles to transform your male. Check out our story What Men Want on pg 62 for an update on men-special treatments and what matters most to them. Also read, What’s Trending on pg 68 to give your client the most trending beard of the year and Hot and Trending  on pg 78 to take a que from our Hollywood & Bollywood celebrities on the latest trending hairstyles.
So, as increasing number of men make up the spa/ salon clientele, and their male friends and colleagues see the results of those visits, you will need to find new ways to appeal to this customer. 
Happy reading!

Stylespeak's February issue is V Day Special issue. This V Day Special Issue brings you marketing ideas from around the world that you can adopt for your salon/spa, A list of tempting packages from Spas, Single or couple, celebrating the day of love with some pampering....

January issue is Natural issue.

So, how can a salon follow a ‘green’ philosophy? It’s about using natural resources! Well, it starts with the materials you build your salon with, your furnishings, your energy saving methods, your products and even the uniforms and linen you use! 

Check out this “Natural Issue” to get the lowdown on the ‘how’ and ‘why’ of going ‘green’. 

Wish you a Happy New Year!!

SS Dec 2015 issue is party special issue.

This year end issue focuses on celebration. The season of goodwill is upon us and with it, parties! Our Cover Shoot spells “Party Glamour” (page 80) gets you into the spirit, as does “Party on my mind (page 86) which shows you the party looks of Hollywood heartthrobs. And don’t miss our summary of the Google Beauty Trends Report (page 96) to see if you are following the ‘in’ trend! 

Season’s Greetings & Happy New Year!

SS Nov 15 issue is anniversary special issue.Thirteen years ago StyleSpeak was born out of a need for education, a need made necessary by the lack of formal professional academies. There were plenty of top notch educators those days. Hairstylists and make-up artistes par excellence, they made time from their salon business to teach the skills they had acquired in acclaimed schools overseas to students.

This is Make-up special issue. 

FACE TO FACE - Meet acclaimed Bollywood make-up artist Namrata Soni
SS SHOOT - Carnival Colours by Jos Brands and Elton Steve Vessaoker
Ahead in line - The latest innovations in the cosmetic world
MTV Video Music Awards- Looks decoded!- Ojas Rajani decodes some of the best looks at the MTV VMA awards 
Look Forward -  A glance at what is trending now in the world of beauty 
Spruce em up - Get yourself stocked up with the best of make-up products

January 2024

December 2023

November 2023

October 2023

September 2023

August 2023

July 2023

August 2017

July 2017

June 2017

May 2017

April 2017

March 2017

February 2017

January 2017

December 2016

November 2016

October 2016

September 2016

August 2016

July 2016

June 2016

May 2016

April 2016

March 2016

February 2016

January 2016

December 2015

November 2015

October 2015

StyleSpeak - Indias first professional hair and beauty magazine is your monthly guide to hair and beauty trends from India and around the globe! StyleSpeak is a must read' for anyone connected with or interested in the world of hair and beauty. Every month it brings you the latest fashion trends drawn directly from catwalks in India and the fashion capitals of the world. Creative work of world famous hairstylists and make-up artistes. The newest developments in skincare products and treatments. StyleSpeak is also the reader's personal stylist. Its here' that you will hear fashion, techniques, trends and launches FIRST! StyleSpeak's direct access to celebrity stylists and make-up wizards in India and around the world gives it invaluable and practical information and techniques so useful to the reader.

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