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APPLE LAUNCHES SALES COACH APP TO REPLACE SEED FOR RETAIL EMPLOYEES
AppleMagazine
|February 27, 2026
Apple has rolled out a new internal training platform called Sales Coach, now live on the App Store as an update to the former SEED app.
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The tool is designed specifically for Apple Store employees and Apple Authorized Service Provider (AASP) staff, offering streamlined access to product training and sales resources.
The launch marks a refresh of Apple's long-running retail education infrastructure, consolidating learning materials into a modernized interface tailored for iPhone and iPad.
A NEW HUB FOR RETAIL TRAININGSales Coach serves as a centralized resource for frontline employees who interact directly with customers. The app provides product knowledge modules, feature breakdowns, and guidance aimed at improving how devices and services are presented in-store.
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