JTI Phils sees growth potential of Nordic Spirit nicotine pouch

The local unit of Japan Tobacco International is bullish on the growth potential of Nordic Spirit, its oral nicotine product that offers a smoke-free alternative to traditional cigarettes.

- By IRIS GONZALES

JTI Philippines' reduced risk products category director Karin Tan said the company is optimistic nicotine pouches would deliver a pleasurable smoking alternative for adult Filipino nicotine consumers.

At a recent briefing in JTI's office in Stockholm, Sweden, Tan said the performance of Nordic Spirit in the Philippines has been robust, experiencing growth since it was introduced in May 2023.

"We are seeing sales actually growing by 23 percent month-on-month. There is actually traction in the market," Tan told visiting journalists from the Philippines, citing data from major convenience stores such as 7-Eleven and Uncle John's.

Nordic Spirit is the first nicotine pouch brand in the Philippines and the first to introduce the category to Filipino consumers.