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GST rate rationalisation: Apparel retailers begin festive sale early
The Morning Standard
|September 18, 2025
THE festive season sale for premium garment retailers and ecommerce platforms has started early this year, spurred by the recent GST rate cuts announced by the government.
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Several retailers have rolled out discounts of up to 50% online two weeks ahead of Navratra, traditionally seen as the start of the festive shopping season.
The tax rationalisation has prompted textile and apparel retailers to recalibrate their pricing strategies.
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