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GST rate rationalisation: Apparel retailers begin festive sale early

The Morning Standard

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September 18, 2025

THE festive season sale for premium garment retailers and ecommerce platforms has started early this year, spurred by the recent GST rate cuts announced by the government.

GST rate rationalisation: Apparel retailers begin festive sale early

Several retailers have rolled out discounts of up to 50% online two weeks ahead of Navratra, traditionally seen as the start of the festive shopping season.

The tax rationalisation has prompted textile and apparel retailers to recalibrate their pricing strategies.

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