Topshop Once-beloved brand prepares high street comeback

London fashion week begins in mid-September, but showgoers will be starting early this season, with Topshop's fashion show, the first in seven years, taking place next weekend.

- Lauren Cochrane

Open to the public and expected to feature Cara Delevingne, it is the latest evidence that the once-beloved high street brand is back on top.

Once a rite of passage for young women finding their style on the high street, Topshop was bought by Asos in 2021, when its parent company, Philip Green's Arcadia, went into administration.

But Topshop's main store, a 90,000 sq ft (8,400 sq metres) shopping destination on Oxford Circus in central London, was closed and the brand's relevance diminished.

The Danish billionaire Anders Holch Povlsen, who bought a 75% stake in the company last year, is hoping to change that.