Disney Star ad revenues from Asia Cup may touch ₹400 cr

Disney Star, the Indian arm of Walt Disney Co., is set to generate ₹350- ₹400 crore in advertising revenues from the Asia Cup. It has signed agreements with 17 sponsors and 100-plus advertisers for the upcoming cricket tournament, across both TV (Star Sports Network) and digital (Disney+Hotstar).

- Varuni Khosla

The 16th edition of the Asia Cup, scheduled to start on 30 August, will host the final on 17 September. The tournament is likely to see a minimum of India-Pakistan clashes, which will drive demand for the broadcaster. According to two people in the know, it is expected to finalise more deals during this week. Sponsors include a range of brands like Charged by Thums Up owned by Coca-Cola, consumer brands Amul, deodorant-maker McEnroe, and Nerolac Paint, and Berger Paints. Besides, manufacturing firms like Jindal Panther, along with entities like Samsung mobiles, MRF Tyres, and Maruti Suzuki, make the lineup.