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Disney Star ad revenues from Asia Cup may touch ₹400 cr
August 29, 2023
|Mint Mumbai
Disney Star, the Indian arm of Walt Disney Co., is set to generate ₹350- ₹400 crore in advertising revenues from the Asia Cup. It has signed agreements with 17 sponsors and 100-plus advertisers for the upcoming cricket tournament, across both TV (Star Sports Network) and digital (Disney+Hotstar).
The 16th edition of the Asia Cup, scheduled to start on 30 August, will host the final on 17 September. The tournament is likely to see a minimum of India-Pakistan clashes, which will drive demand for the broadcaster. According to two people in the know, it is expected to finalise more deals during this week. Sponsors include a range of brands like Charged by Thums Up owned by Coca-Cola, consumer brands Amul, deodorant-maker McEnroe, and Nerolac Paint, and Berger Paints. Besides, manufacturing firms like Jindal Panther, along with entities like Samsung mobiles, MRF Tyres, and Maruti Suzuki, make the lineup.
هذه القصة من طبعة August 29, 2023 من Mint Mumbai.
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