試す 金 - 無料
Advertising is no longer a one-agency-does-it-all biz'
Mint Mumbai
|June 10, 2025
MullenLowe Lintas Group India now focuses on orchestrating outcomes through strategic collaboration
As the advertising industry navigates the challenges of project-based billing, the rise of in-house creative teams, and tightening profit margins, MullenLowe Lintas Group India is undergoing a significant transformation.
The 86-year-old agency, led by group chief executive officer (CEO) S. Subramanyeswar (Subbu), is moving away from its traditional full-service model to embrace an "ecosystemized" approach.
"This isn't a business of one-agency-does-it-all anymore," Subbu tells Mint. "The future is about win-win partnerships where everyone is a participant—and a beneficiary."
Rather than trying to own every function across media, data, content, and tech, the company now focuses on orchestrating outcomes through strategic collaboration. Recent partnerships with firms like Quantum (for cultural research) and Meta (for digital scaling) have already helped shape new client engagements and knowledge products, he said.
このストーリーは、Mint Mumbai の June 10, 2025 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Mint Mumbai からのその他のストーリー
Mint Mumbai
Jio, Airtel envision different futures
Jio Platforms and its closest rival Bharti Airtel are pursuing contrasting growth strategies—Airtel via overseas expansion, data centres and financial services, and Jio through broadband, and artificial intelligence—as Reliance Industries Ltd’s (RIL) digital arm gears up for a public listing.
2 mins
June 22, 2026
Mint Mumbai
SBI to package, sell retail home loans as deposits lag credit
India’s largest lender, State Bank of India (SBI), is “seriously considering” securitizing part of its home loan portfolio, chairman C.S. Setty said, as the bank prepares to diversify its funding sources beyond deposits to boost lending.
3 mins
June 22, 2026
Mint Mumbai
Govt plans ₹7,000 cr sops to fire up chip ecosystem
Incentives aim to attract ₹15,000 crore in fresh investment, generate 4,700 jobs
3 mins
June 22, 2026
Mint Mumbai
WHY BEING RIGHT ABOUT AI MAY NOT MAKE YOU MONEY
In the late 1990s, by which time I had already spent some years writing about money, almost everyone I knew was certain the internet would change the world.
3 mins
June 22, 2026
Mint Mumbai
INDIA’S BIGGEST BANK DESERVES A BETTER VALUATION: SBI CHIEF
SBI chairman C.S. Setty says the state-owned lender is better positioned from a regulatory and growth-capital perspective
10 mins
June 22, 2026
Mint Mumbai
Fintechs explore new biz via UPI cashbacks
Cashback is no longer just a tool to drive payments on UPI, the unified payments interface.
3 mins
June 22, 2026
Mint Mumbai
The man who reaps 100-fold from Jio IPO
A businessman instrumental in Reliance Industries Ltd’s telecom entry 16 years ago now stands to gain substantially from Jio Platforms Ltd’s proposed listing, likely realizing over a 100-fold gain on a six-year-old investment.
3 mins
June 22, 2026
Mint Mumbai
Comfort zone for realty shrinks
The Brihanmumbai Municipal Corporation’s (BMC) decision to suspend water supply to construction sites is a negative sentiment for Mumbai-focused realty firms.
2 mins
June 22, 2026
Mint Mumbai
PM launches indigenously built naval ships
Prime Minister Narendra Modi on Sunday commissioned three indigenously built naval ships at the Syama Prasad Mookerjee Port in Kolkata.
1 min
June 22, 2026
Mint Mumbai
Bharat Taxi bets on bikes and autos to enter 60 small cities
Bharat Taxi, a cooperative-led ride-hailing platform launched in February, plans to expand to 55-60 smaller cities—including Kanpur and Gorakhpur in Uttar Pradesh, as well as towns in Rajasthan and satellite areas around major urban centres—over the next three to six months, a top official said.
2 mins
June 22, 2026
Listen
Translate
Change font size